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Hoang Le Minh Ho Chi Minh City, Vietnam || [email protected] Working Experience KOL and Partnership Specialist – Social Content Marketing • OPPO thángthángKOL Management: - KOL relationship management: KOL content relative to brand, crisis handling included quality crisis handling - KOL content planning and management: product awareness - KOL intelligence: KOL strategy, research, mapping, and finalize KOL list - Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship) Skills: - Design and plan strategy for KOLs with social theme for campaign. - Manage agency to create KOLs’ contents on brief on timeline. - Follow up KOLs’ KPI in the campaign.

Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七月十月 2020 ✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐

effective execution of each episode while maintaining a 95% on-time completion rate. Content Strategist & Social Media Manager • BlablaBlock AugustMay 2022 | Remote ▪️ Managed social media platforms, driving 50% follower growth and a 75% increase in post reach. ▪️ Coordinated editorial team efforts, leading a team of 3 content writers in delivering impactful Medium blog posts. ▪️ Crafted 50+ advanced content articles, implementing a strategic content marketing strategy that resulted in a 50% increase in site traffic. PhD Researcher • University Clinic Bonn MaySeptember 2021 | Bonn, Germany ▪️ Conducted quantitative research design and analysis for 3

創造、黏著經營 3.透過數據追蹤與成效分析，持續在方向策略與成長引擎上建構新的假設，進行軸轉 具備能力： 1. Social Media Marketing 2. Content Marketing 3. Marketing and Content Strategy 4. Lean Startup 5. Requirements Analysis 指標性成就： 從 0 至 1 參與社群從搭建、上線、拉新，到提升互動與黏著的過程

registration conversion rates and a 4.16% increase in purchase conversion rates within a year, contributing over 600 additional registrations and over 1.6 million in revenue monthly to the platform. Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts. Managed website marketing banners to maximize platform revenue. Content Marketing Specialist • Hahow DecDec 2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC

from large scale revamping to the marketing campaign. Clients from e-commerce, jewelry to the industrial industry. • Launched a movie forum from scratch, which is an internal initiative project. Designer & Writer ． Freelance ． 2016//5 • Worked with multiple companies and online media on web design and advertorial. Clients have included Acer, The News Lens and SMEs. Social Media Editor ． VidaOrange ． 2015//5 • Reorganized the content strategy of VidaOrange.com, supported content marketing, native advertising, and wrote articles. • Achieved page likes by 142% on Facebook business page a...

brand exposure and resulting in a 50% increase in monthly subscription revenue. Customer Service & Operation Division Assistant Manager • 商周集團Business Weekly Group 七月十月 2022 The new college website was launched. ・Website traffic increased 150% by utilizing Google keyword positioning, website SEO, and content marketing optimization. ・Boosted qualified CEO leads by 92% in 3 months. Customer Service & Operation Division Supervisor • 商周集團Business Weekly Group 九月七月Roundtable Trends Forum , compared to the previous year: ・Website traffic increased by 67%. ・Boosted qualified leads by 64% and