Performance Marketing Manager, Digital Marketing Manager
Within one month
$10M+ annual budget across multiple paid channels, including Google, Bing, Pinterest, and Direct Mail, focusing on new user acquisition objectives at scale o Scaled Google spend by 500+% YoY through testing and utilization of its new Performance Max campaigns while maintaining profitable ROAS o Grew the investment of Google and Pinterest from 10% to 23% of the overall marketing mix based on proven conversion efficiency • Developed budget forecasts and set strategic plans at the quarterly and annual level to achieve targets • Spearheaded bringing Google and Pinterest programs in-house from agency management and continued to man..