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April Yen Communication, Marketing and Operation Expert Taipei, Taiwan As a seasoned marcom professional with over a decade of experience, I have honed my skills in luxury retail and emerging technology sectors. My expertise spans various domains, including communication, operations, integrated marketing, event management, public relations, customer relationship management, and both online and offline marketing strategy. I maintain a humble and passionate approach in my work. Continuously seeking opportunities to learn, I remain grounded and committed to expanding my knowledge base. I firmly believe that there is always more to discover, and eagerly embrace new challenges

數位行銷經理 彼立恩國際行銷顧問公司 數位廣告與整合行銷 創立及管理團隊 ： 協助公司擴充業務面，成功管理數位廣告行銷團隊。 結合原有線下活動和公關業務業務部門，實現跨領域整合。 拓展主要客戶群 ： 執行 數位廣告行銷 ，主要客戶為SONY、飛

and execution #presentation skills #budget management and payment handling NovJul 2018 PR Department Internship PChome Online Inc. Member of PR team: participate in brand activities including group legal briefings, press conferences, and media shoots. G roup news exposure tracking. Subsidiary PChome eBay Co.'s social marketing video anchor. #brand marketing management #brand awareness promotion #PR event planning and execution EducationUnited Kingdom Queen Mary University of London Marketing MScTaiwan Shih Hsin University Public Policy and Management in BA Skills Microsoft office SPSS Photoshop Languages Chinese — Native English — Fluent Cantonese — Intermediate — Intermediate

要為 PM 管理，為公司自建平台。 Campaigns KOL marketing project This project was used for an e-commerce website. The Culture of Selection The idea comes from Cartier's famous campaign "7 Icons". It shows all the stories of our key brands' products on maxmike.co, include LAUT, NativeUnion, Jays, and Longvadon. LookBook This campaign used not only official images from brand but also local material we made in Taiwan. And then we made this lookbook to show new style products to our customers. Products Campaign Starting from

restart the PLC business. -Established the PBM concept promotion in 2020, increasing the exposure and awareness of 'Powered by MSI' in Australia and New Zealandwe're running the 5th round and initiating the 6th round. [Job Scope] -Manage the product lines with a strategic plan and implement different programs or tactical activities. -Analyze market requirements and status for ongoing and future models through comprehensive market research. -Resolve product pricing issues by utilizing market research data and collaborating closely with local staff. -Develop a stable go-to-market plan and design marketing promotions. -Manage market

份有限公司 九月八月 2011 | Taipei, Taiwan 公司為原廠軟硬體設備之代理商及經銷商 - 訂單管理流程 - 庫存管理 - 協助部門相關事宜，例如行銷活動，採購特殊零件 學歷 University of Washington - Seattle ESL Business Marketing Program •實踐大學（Shih Chien University） 國際貿易 •技能 Word PowerPoint Microsoft Office Excel Fast typing ERP CRM 語言 English —母語或雙語

石芝羽 Elize Shih • [email protected] 媒體企劃主任 • 實力媒體 • 銘傳大學國際學院國際企業學程 6年+數位行銷產業的經歷，畢業後即投入網路數位媒體行銷的產業，服務客戶從台灣中小型企業至國際知名奶粉品牌，自口碑行銷業務至媒體代理商業