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conversions - Team management Corporate Marketing & Media Expert • Alibaba Group 十月十一月 2021 ✍🏻 Strategic Planner with Multiple Expertise: Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七

600 additional registrations and over 1.6 million in revenue monthly to the platform. Collaborated with multiple departments to establish a hierarchical grading system for promotional discounts. Managed website marketing banners to maximize platform revenue. Content Marketing Specialist • Hahow DecDec 2022 | Taipei, Taiwan Through comprehensive marketing planning, including own media and paid media planning, successfully increased website article traffic by 105% within one year. Additionally, achieved registration CVR from article traffic +56%. Effectively decreased CPC by 92.31% and reduced CAC by 95.5% through ad optimization. Utilizing SEO, boosted

Stevano Christian Performance Digital Marketing | Growth Marketer | Data Analyst Hello, I’m Stevano. I do Digital Marketing, Data Analytics, and Spreadsheets work. with over 8+ years of experience, I’ve had the incredible opportunity to immerse myself in the ever-evolving world of online performance marketing and data analytics. Jakarta, Indonesia Work Experience NovemberFebruary 2024 Jakarta, Indonesia Growth & Performance Hypefast - Managing multi Paid Marketing Channel between stakeholder and the digital ads operations across 20+ brands - With around 1bio. monthly budget for paid channel ads, I'm responsible to help multiple brand(s) achieving their

of the Hanoi-based marketing events. Managed and engaged with different stakeholders to guarantee mutual understanding and satisfaction. Communications Strategist • The PAN Group Joint Stock Company NovemberJuly 2017 | Hanoi, Vietnam Optimized company's internal communications channels, making it 20% more user-friendly. Streamlined the press release writing process, halving it to 2 instead of 4 hours. Spearheaded monthly CSR campaigns, tripling media coverage frequency from 2 articles/month to 6 articles. Education RMIT University Vietnam Professional Communications •Skills Content Marketing Social Media Planning PR & Events Strategy Planning Languages Vietnamese — Native or Bilingual English — Professional

Cup, etc.) › Project-Clients: Porsche, Far East Biotechnology, Lin Trading, Win Can Digital Assets › Dentsu Group Sustainability Projects: RISE UP Taiwan Project (as deputy coordinator), Showmei's Invitation to the Never Before (as a core team member), Dentsu Group Creative Committee. 【Achievement】 › In addition to advertising content and media planning, I also assists our key client in business strategies such as brand positioning, market pricing, and sales channel advices to drive a sales performance. One of the brand of Uni-President was upgraded to Mega Brand during my service period. › As a core team member and

陳昱韶 Steven Chen Digital Optimization Manager 擁有四年的品牌成長行銷與數位廣告顧問經驗，以及兩年的團隊管理經驗，擅長協助品牌與中小企業進行數位媒體策略規劃、網站分析與營收及使用者成長，曾榮獲 Google 菁英合作夥伴大獎前三強，服務過的合作夥伴橫跨垂直

Tyler Sickmeyer FIDELITAS San Diego, CA, [email protected] https://www.facebook.com/fidelitasagency https://fidelitas.co/ Work Experience SOCIAL MEDIA Social Audience Acquisition Social Content Development Influencer Outreach & Management Social Listening Real-Time Engagement STRATEGIC PLANNING Marketing Strategy Industry & Competitor Insights Customer Journey Mapping Cross-Channel Marketing Strategy Consumer Research SEARCH ENGINE OPTIMIZATION (SEO) SEO Authority Building Technical SEO Keyword Research Internal/External Link Analysis Local & Mobile SEO PAID MEDIA Media Planning Traditional Media Buying Programmatic Media Buying Search & Social Advertising Direct Buys Video Advertising Mobile Advertising