Brian YU 1. Social Media Content Generation 2. B2B Sales Outreach 3. Email marketing 4. Google SEO & SEM Taipei City, Taiwan 工作經歷 Marketing Associate • CipherLab Co., Ltd 十月三月 2024 B2B Market Research: market trends and demand research, competitor analysis, new product positioning. Product marketing: product brochure, product overview, sales presentation SEO success story Tradeshow Coordination Social Media: LinkedIn and Facebook texts and visual creation Marketing Manager • KimWell Electronics International Co., Ltd. 十月十月 2023 KOL Collaboration: Partnered with both YouTubers and amateur content creators
Product Marketing & Operation Expert, Content Commerce @Alibaba Group
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2021 ~ Present
Senior Marketing Manager/Marketing Director
Within one month
Marketing Operations: Build Creators Community for B2C & C2C Commerce & Monetization 📐 Role & Responsibilities - Martech project management (PMM) & operations (Ops PM): manage product development project, initiate MRD based on business insights, bridging product manager, front/back-end & algorism engineers, for daily operations like content-produce-and-consume-system, consumer reviews & channels - Develop annual marketing strategies and activities (MM) - Build an ecosystem for content creation and consumption: utilize the users from brand content creator community on App and social media to attract new users, enhance engagement, and monetize conversions - Team management Corporate Marketing & Media Expert • Alibaba Group 十月十一