campaigns to support communication to various customer segments and personas of Clients /policy holders to build engagement. Manage creative development of email templates, landing pages, SMS, WhatsApp, banners, carousels, and other dynamic creatives etc. Craft marketing automation workflows along with media (Email, SMS, WhatsaApp & Mobile Push ) calendar planning, campaign implementation and execution. Support business teams with MarTech management solutions to acquire, retain and engage customers. Monitor, report and analyse performance to improve open rates, click through, conversion rates, increase ROI, prevent contact fatigue, and optimize the content strategy and journey. Analyse past and current
Full-time / Interested in working remotely
Indian Institute of Technology, Bombay・
Human Centered Design