content creation efficiency by over 50%. Fully established and maintained the design systems and guidelines for 1TM branding. Be in charge of the design of official websites, NFT minting campaign pages and related materials to maintain a consistent brand image and drive rapid user growth. JuneJanuary 2023 Design Lead • Nogle Limited Managed a team of between 5 and 10 designers with a range of skills including research, UX, UI and visual design. Assisted the team in conducting user research and analysis to gather insights and provide feedback necessary for design decisions. Established and optimized workflows