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FMCG 產業，給予電商整體行銷策略、流量增長、Google Analytics 數據分析、數位媒體投放建議，整體對比去年 YoY 平均提升 230% 。 3. 使用 GTM 埋設 Google Analytics 4 事件包括電子商務事件與導入 Meta Pixel 事件觸發、Google Ads 轉換事件追蹤，並額外自訂事件（網頁捲動、按鈕觸發、圖片觀看次

Analytics and SEO suggestions. Planning Wireframe and UX Flow of webpage building for new product launch and promotion campaign. Optimizing Global E-Commerce Platform with cross-functional professionals. TVBS Media Inc. Senior UI/UX Designer August 2020 ~ August 2022 Proposing solutions for different products with Google Analytics. Establishing design system and creating the UI specs for projects. Planning and designing various large-scale event website. ​​ Using growth hacking skills for creating conversion rate of TVBS News website with cross- functional partners. Optimizing the TVBS News website which included reorganized the information

分析和比較相識度找出相符合的產品。在第一網站已經任職七年多，從開始 App 建置負責 iOS 和 Android 開發，目前主要工作為 Android 和 Google Analytics 透過 BigQuery 的應用， 還有 App 廣告上的開發應用，是公司唯一的 Android 工程師，所以是負責公司所有的 Android 開發。 上一份工作在雲永

YouTube. Brand Establishment: Slogan, brand positioning, target user positioning. Market Research: Competitor analysis, consumer reviews collection, target audience identification. B2B Door-to-door Outreach: Hotel visits to gather on-site feedback. Crowdfunding Planning: Oversaw website performance of the project on Kickstarter, reviewing metrics from META and Google Analytics. Product Marketing: Generated content on Kickstarter page, product video coordination, user manual, press release. Design Award: Good Design, iF design award proposal submission. New Product Planning: Sourced new products on Amazon, gain optimization feedback for customer review, evaluate cost and feasibility. Pre-sales • CYBERBIZ

achieving a 250% increase in sales. Facilitated seamless communication across 3 departments, including CRM, sponsorship management, and program planning departments. Managed social platforms and achieved +53.6% engagement on Instagram in a month. Marketing Specialist • The Management of New Arts. JunApril 2022 Started using Google Ads (GDN, Search, YouTube ads), and coordinating with engineers to integrate Google Analytics, transitioned from traditional advertising to digital marketing, and reduced 65% of advertising budget to sell out all tickets in a month. Composed copywriting for social campaigns, encompassing social posts, press releases, and short video scripts

服裝打版和繪製、彩妝設計和整體造型等 學校非常注重外語能力，針對不同英文程度加強訓練，並有許多不同外語課可以選擇加選並且加分！ 技能 PowerPoint Excel Photoshop Microsoft Office Word powerpoint Google Analytics excel Communication Google Drive Canva Figma Illustrator Procreate Illustration InDesign Problem Solving Project Planning 語言 English — 專業 Chinese — 母語或雙語 French — 初階 Korean — 初階

to our customers. Products Campaign Starting from product selection, analyze the trends and data in the market, and we choose a design orientation that is completely different from the mainstream product style. Key competencies ・ 市場策略分析 ・ 商業數據分析、圖像化 ・ 行銷的知識與應用 ・ 現代電商建立、經營 ・ 設計、圖像的美感識別 ・ 創造力及適應力 Skills Google Tools Google Analytics Google Tag Managers Adobe Photoshop illustrator Data Analysis Google Analytics 4 Excel