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of actions carried out, with a constant A/B testing approach to build learnings and channel expertise. - Development of a PRM campaign Senior CRM project manager • BETC FULLSIX MayMay 2023 CRM accompaniment and support of multiple brands: Royal Canin, Accor, Mugler, Michelin, Lacoste, Van Cleef & Arpels and RATP - Development and deployment of new loyalty programs - Strategic recommendation on omni channel customer experience - CRM lifecycle definition - Definition of the programs identity, features and value proposition - Development of the CRM strategy - Building relational promises according to different strategic pillars - Recommendation for the launch of new loyalty programs - Management of the

integrations for publishers and DSPs, including complex migrations and consolidation scenarios. Specialties:- ■ Business strategy and transformation ■ Revenue Operations ■ Building high performance teams with strong cultures ■ Partner management, RFI, contract negotiation and benchmarking ■ Product strategy and roadmap ■ Yield Management & Revenue Management ■ Customer segmentation, proposition development and GTM ■ Analytics, reporting and data warehouse development Work Experience Director, Partner & Supply Management • Yahoo SeptemberMarch 2023 # Add/ Upsell new Premium Direct Publishers with 1M USD/quarter. # Collaborate with the demand to suffice demand requirements on Exchange, including Display, Video, Native, DOOH

partner to drive changes and delivered value. Provided counsel to initiate owners to push initiatives from the idea stage to the implementation stage. Interfaced with Proposition team and provided strategic market data which helps the development of proposition paper and later business case KPI setting. Senior Manager - Proposition Development & Management AXA 07//2021 • Developed unique partnership / provider networks covering University / HealthTech/ NGOs/ Start-ups providers • Lead product innovation initiative across departments in hackathon situation in AI/ Cognitive services space. First-in-market product proposition Successfully launched an end to

Joomla *Trello *X-mind Creative *Creativity training *Event planning and Executive *Project design Business *Selling *Strategic planning *Business plan writing *Team management. Experience Product Marketing Manager, Gemhorn, Inc.，Dec,Present •Develop product positioning and image to differentiate products in the market •Communicate with sales team for the value proposition of the products and sales kit development •Develop the alliance strategies and manage the marketing programs to drive market demand •Work with project Manager to determine and understand customer requirements •Looking for potential software which can be resold it in Taiwan and negotiate a nice profit. Account Executive

tools entirely with SwiftUI. Product Manager • Maker ZiHAP 創客籽盒 • HK JuneJuly 2022 At Maker ZiHAP , a subscription service delivering monthly STEAM boxes for kids, I played a crucial role from the product's ideation. I helped define the strategic direction by effectively communicating the value proposition across stakeholders. Additionally, I spearheaded the design process for the inaugural box set, establishing the ZiHAP Standard for quality educational content. With the experience of switching mindsets into that of a product manager, I gained a profound understanding of the entire product development process, which will be

in turning around the website's UX, reducing user dropout by 18% Sales Manager iccsint.com • JulyJune 2021 Individual contributor: - Over SAR 14M in pipeline generated - Over SAR 11M in revenue generated through 2 quarters - Focused on Aramco affiliates and large power Plants. - Managed amonth sales cycle, BUSINESS DEVELOPMENT MANAGER webook.com • JuneMay 2020 Highlights: - Key clients include GEA and the Ministry of Sports. - Deal sizes of SAR 7,000,000 to SAR 22,000,000. Sold web and mobile development services and delivered successful engagement & gamification projects. AREA SALES MANAGER TotalEnergies • MarchMarch 2018

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