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TW & HK ) • Brands Suntory Taiwan 六月Present DTC Business (brand owned eCommerce site– 2022H1 Role & Responsibility Responsible for digital marketing and CRM to drive sales growth. Look after OMO customer journey to ensure good customer experience. Lead a team of 1 talent and manage advertising agencies to reach sales target. Manage A&P, Price control and stock inventory to delivery good profit result. New business model transformation: Cross Broader eCommerce (from zero to 1) Achievement Sales YoY growth +110%. New customer: number of customers increased +37% CRM: Customer Lifetime value increased +

Campaign Planning + Digital Media Strategy + Online to Offline Event Execution Social Planning + Account Services + Social Platform function develop + Social Content Planning Experience LINE Bank Preparatory office, Product Manager, Aug 2018 ~ now LINE Bank is also an important part of LINE's agenda to expand its reach in financial technology in Taiwan, and LINE Bank can be launched after the preparatory company receives a banking license. ---Scope of work--- • Developing the bank strategy and business plan, and define bank product and service directions, lead communications among multiple Dev & UI/UX team. • Plan user