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and professional development. ▪ Collaborated closely with the Product Owner to develop and refine product strategies for Forest and Forest 2, ensuring continuous feature optimization and establishing clear design directions. ▪ Spearheaded the design of Forest 2, from establishing the Design System to crafting foundational functions and enhancing user experience. ▪ Led the primary UX research initiative for the Forest App, encompassing everything from qualitative research and user interviews to the development of both Lo-Fi and Hi-Fi prototypes. ▪ Analyzed user research data to identify and recommend potential iterations, driving product enhancement through informed

engagement initiatives. - Led a task force team in expanding into the US and Taiwan market and driving sales growth, while fostering effective communication and alignment among cross-functional teams, including senior management, marketing, product, engineering, legal, finance, and ad/PR agencies, resulting in an impressive 80% growth in user base and partner experiences. Digital Strategy Director • Shanghai CanXing Culture & Media Co Ltd 05//Spearheaded negotiations with stakeholders, including 88rising, for Jackson Wang's international marketing campaigns and events, with a strategic focus on the US and the China market. - Developed and executed global digital