Brian YU 1. Social Media Content Generation 2. B2B Sales Outreach 3. Email marketing 4. Google SEO & SEM Taipei City, Taiwan 工作經歷 Marketing Associate • CipherLab Co., Ltd 十月三月 2024 B2B Market Research: market trends and demand research, competitor analysis, new product positioning. Product marketing: product brochure, product overview, sales presentation SEO success story Tradeshow Coordination Social Media: LinkedIn and Facebook texts and visual creation Marketing Manager • KimWell Electronics International Co., Ltd. 十月十月 2023 KOL Collaboration: Partnered with both YouTubers and amateur content creators
Product Marketing & Operation Expert, Content Commerce @Alibaba Group
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2021 ~ Present
Senior Marketing Manager/Marketing Director
Within one month
Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七月十月 2020 ✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐
生: 喬治亞學院與州立大學,修習行銷相關課程(–) MENG HSIEN (Naomi) LIN " 5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver." Contact: [email protected] 【Professional Skills】 English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis) Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Market...
Creative/Content /Project head Digital, Television ,Films and Social Media
Within one month
effective execution of each episode while maintaining a 95% on-time completion rate. Content Strategist & Social Media Manager • BlablaBlock AugustMay 2022 | Remote ▪️ Managed social media platforms, driving 50% follower growth and a 75% increase in post reach. ▪️ Coordinated editorial team efforts, leading a team of 3 content writers in delivering impactful Medium blog posts. ▪️ Crafted 50+ advanced content articles, implementing a strategic content marketing strategy that resulted in a 50% increase in site traffic. PhD Researcher • University Clinic Bonn MaySeptember 2021 | Bonn, Germany ▪️ Conducted quantitative research design and analysis for 3
Content Creator、Digital Marketing Specialist、Social Media Marketing Specialist
Within one month
Coordinator • Kakao Entertainment AprilSeptemberCommunicate between Marketing HQ team to Marketing team ID members. - Communicate the in-app campaign event plan promotion with growth team and discussing the idea to promote event to social media with ID team. - Localize the promotion or marketing plan. - Planning the details of marketing promotion. - Communicate the marketing & in-app campaign social media plan inquiries to design team. - Splitting works between team members. - Managing content and team schedule. - Research and build relation with community on fanbase or offline events (Kakaovers). Campaign Officer - In App Marketing Operation • Kakao Entertainment
commercial garment presentation with good garment care every day together with the store team. - Adapt the store planning according to store needs and budget from the plan. - Support the store to achieve excellent customer service. - Drive the brand into Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing . - Develop the DNA of the brand target more clearly and step by step. Visual Merchandiser • Hennes & Mauritz Limited thángthángMain responsibilities : - Responsible for presenting my garments in a manner that creates the best customer experience and highlighting
Word
PowerPoint
Excel
Full-time / Interested in working remotely
6-10 years
SR Fashion Business School
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Fashion Stylist, Visual Production, Make up Styling, Magazine Styling, Fashion History