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Research - Usability testing, U ser interview, Logic Flow, Sitemap, planning information architecture User Interface Design - Building design guidelines, Wireframe, Prototype design, Surface design Training Junior Designer Assist interviewing candidates April,September, 2020 Senior Creative Planner RulesCreative Ltd. ACHIEVEMENT - 5 CIS establishment, 2 official websites, 1 product planning, operating 4 social media platforms, 1 digital campaign for the well-known hard drive brand ( performance exceeded KPI by 200% ) Website planning and interface design Planning creative proposal and commercial design implementation ( Facebook posts, GDN banner, E-DM, commercial poster) Boosting social media advertisements, tracking and analyzing performance data A/B

July 2019 – July 2020, Taipei, Taiwan Responsible for driving projects from concept to completion at a branding agency started by a former Acer marketing director and designer. • Communicated with clients and ensured requirements were delivered to our designers • Wrote content for clients, including blog articles, press releases, website copy, social media advertisements, and more • Created beautiful marketing proposals using text and images to win new business • Executed a PR strategy for the in-house skincare brand: www.gabiskin.com • Wrote educational content on marketing and branding challenges Public Relations Supervisor, Acer Inc., December 2017 – July 2019

to influencer outreach. I have experience using software such as Pitchbox and Aweber in order to obtain new clients and land guest post opportunities. Photoshop I am able to effectively use Photoshop, as well as most other Adobe Creative Cloud tools, in order to create branded graphics for social media, advertisements, and repurposed content. I have designed infographics, blog headers, flyers, and more. SEO I am trained in on-page SEO/SEM. I understand the value of the perfect call-to-action, a well-crafted title, and how their placement on the page can

Sep 2015 ~ NovBrand position and internal/external communication through various tools including press conference, social media, events, advertisement etc - Annual major project arrangement: 20th anniversary celebration & Cancer Treatment Center launch, with over 600+ attendees, 20+ media exposures, 5+ local communities and city government’s involvements - Increase media exposure by 200% through press conference, media gathering, and press release executions One for All Public Relations Consultants , Senior Account Executive, Dec 2013 ~ JulMedia relationship consultants and execution across technology and e-commerce industries, customers includes Ericsson, - MediaTek, Aruba Networks, Jabra, and Rakuten. Successfully generated 360+ media

業有限公司) (Taiwan, Taipei), MayAug 2018 Sales and marketing manager Responsible for BeautyBlender(make up tools), OFRA(cosmetics) short and long-term marketing strategy and plan including trade, public relations. digital campaigns, electronic commerce and collaboration events in Taiwan and oversea. - Annual Marketing strategy, execution - Social media(digital content, campaign, advertisement) - Event(ex, press event, pop up store) - Creating a symbiotic relationship between media channels(cosmetics) - Communication with EC channel and execution - Communication with retailer Elite PR Group (楷模公共關係顧問股份有限公司) (Taiwan, Taipei) ，Jun

RACHEL VALERIE FERNANDEZ Led marketing and branding campaigns to launch new initiatives. Built-up awareness and community outreach results show a 45% increase in donations and more than 100% following on LinkedIn for social service agency. Achieved a 30% increase in lead generation using effective through-the-line activities such as print advertisements, social and digital media platforms (LinkedIn and Facebook) and email marketing for private education institutions. A strategic, innovative and open-minded individual, majoring in Marketing with a can-do spirit, works well with key stakeholders, superiors and colleagues to drive results and performance.

Create social media influencer for each LIVE streamer in MICO App, based on their brand and plans. • Created and scheduled all social media posts across Instagram, TikTok and Facebook. • Developed and owned the social media strategy and content for brands that totaled 10,000+ followers across all social channels. • Managed MICO's Instagram with a combined following of 10,000+. • Hosted monthly inter-department meetings to determine effective direction for online campaigns, aiming to foster digital brand growth • Created a brand-new catalog of best-selling company products to increase advertisement of the company