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a sports betting app launched in Africa. The project extensively utilizes encapsulated Collection/Table Views to present all sports events with complex UI set to display different type of betting types. Real-time data updates from WebSocket are driven by RxSwift to update the UI. For testing, native XC test is used as the tool. Core logic is verified using Unit tests, while UI validation employs UI tests with Swift Concurrency-driven Mock Server. Performance testing is utilized for list optimization. Role and responsibility: - Joined the project from start, complete feature like search

. Design/ implement/ sustain the entitlement system, which supports commercial relative products (Cloud One, Flywheel, TippingPoint, and other Trend Micro commercial anti-virus solutions). Develop the service for the internal system (e.g., Scheduler, Event bridge). Own the quality of existing modules, including unit testing, smoke testing, and performance. Operate AWS service (Lambda, Kinesis, KMS, S3, ElastiCache, DynamoDB, SQS, etc.). Trend Micro 2020 //02 Consumer license Team Lead Service design/solution provider Code reviewer Project coordinator Project schedule management Trend Micro 2018 //03 Consumer license Sr

Support Center from scratch, collaborating with the Product Manager and engineers to deploy them on the official website. This led to a 10% decrease in customer complaint cases. Churn Rate Optimnization ◆ Breakdown of user journey (UJM) and account lifecycle, optimizing expiry notification EDM11 through A/B testing. ◆ By studying data on usage dimensions and renewal performance, segmenting customers, planning exclusive consultant-led conversions/sales. ◆ Researching competitors, integrating customer insights and log trends, optimizing conversion rates from purchase page to checkout. - Reduced overall churn by 1.53% - Increased conversion rate

QE activities for projects. Manual testing on client agent(Windows/Mac/Android/iOS/ChromeOS/Linux) Troubleshooting and analyze client/backend issues. Regression and sanity testing, both manual and auto. Built up Jenkins CI jobs for PDV/Regression/Tools on testing automation within docker container, notify test report in slack channels. Developed WebUI e2e automation by Selenium Defined performance test common practice, capacity-planning and find performance bottlenecks of system and perform load testing with JMeter/Locust. Built up productivity tools for team to accelerate QE/

Performance Marketing OctoberOctober 2020 Jakarta, Indonesia Digital Marketing Performance, Funnel, & Traffic Tribelio - Maintain healthy (profitable) ROAS & ROI from multi Paid Channel such as Facebook Ads, Google Display Ads, and Google Search Ads. - Coordinating with team regarding paid channel roadmap, campaign, budgeting, OKR, and KPI - Managing multiple domain, landing page, performance tracking (via GTM), Digital Performance Reporting (Google Analytics, Facebook Analytics) - Ensuring each funnel audience framework (TOFU, MOFU, & BOFU) getting the right ads message - Often Improvement regarding A/B testing in audience (new & retargeting), ads creative, landing page copywriting, and Ads attribution OctoberFebruary 2020 Jakarta, Indonesia Digital Marketing Performance

葉 孟儒 Garfield 商業分析 • 數據 分析 • 流程設計 • 專案管理  Taipei，TW | [email protected] 技能&工具 專案管理 Trello｜MS Office｜XMind | InVision｜Digwin ERP｜ 資料分析 Tableau | Teradata| Python | SQL | GA | A/B Testing | 利害關係人分析｜使用者旅程圖｜ 其他 Stable Diffusion|Prompt Engineering TOEIC 700 |Powtoon | PowerDirect 威力導演 | 工作經歷 國泰世華銀行 數位數據暨科技發

experience Emporium Corporation https://www.emporium.com.tw/about.php Product Development Specialist DecApril 2024 Managed end-to-end processes for product development, including cost analysis, data analytics, and logistics planning for import and export via air and sea freight. Conducted product testing, coordinated import procedures, and oversaw component inspections to ensure product compliance. Represented the company during overseas business trips to the United States, South Korea, and Thailand, conducting market research both online and in physical markets to identify potential products for development. Gathered competitive intelligence and information on