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Hoang Le Minh Ho Chi Minh City, Vietnam || [email protected] Working Experience KOL and Partnership Specialist – Social Content Marketing • OPPO thángthángKOL Management: - KOL relationship management: KOL content relative to brand, crisis handling included quality crisis handling - KOL content planning and management: product awareness - KOL intelligence: KOL strategy, research, mapping, and finalize KOL list - Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship) Skills: - Design and plan strategy for KOLs with social theme for campaign. - Manage agency to create KOLs’ contents on brief on timeline. - Follow up KOLs’ KPI in the campaign.

Integrate Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七月十月 2020 ✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐

生： 喬治亞學院與州立大學，修習行銷相關課程（–） MENG HSIEN (Naomi) LIN " 5+ years of experience in digital marketing and branding. A dedicated team player and problem-solver." Contact: [email protected] 【Professional Skills】 English Proficiency: TOEIC 955 / Invited Debate Coach at NTU English Debate Competition Web Data & User Analysis: GA4, Ahrefs, SimilarWeb, Hotjar, Google Looker Studio (Data Visualization & Analysis) Marketing Planning & Strategy: KPI Planning, Budget Management, SEO & Content Markting, Online Ad Planning, Website Planning, Visual Design (Canva), EDM Market...

0 to 1 2. Online store promotion project with China festival and current events 3. Implement 直通車 advertising (similar to Google Ads) C. Training 20+ stores to join the APP platform (郭元益, 糖村, 新復珍 and other well-known stores) Education Providence University Business Administration技能 技能 Content Marketing Email Marketing Social Media Marketing Google Ads Event Planning & Management Digital Marketing Illustrator Final Cut Pro 語言 Chinese - Native English - Professional If you want to know more about me, please contact me! E-mail: linshaiowe...

and sales prospects > Conduct in-depth market research to identify and initiate new business opportunities > Develop and execute FAMEEX brand marketing strategy and campaigns, including brand positioning, content marketing, and online/offline events > Plan and develop FAMEEX brand related SEO-optimized content to maximize brand exposure Partage Ltd. Marketing Supervisor Oct~ OctAcquired 8 external partners over 4 months. RESPONSIBILITIES: > Establish external partnerships and sales prospects > Identify opportunities to reach new segments and expand market share > Develop blockchain and crypto related marketing materials: whitepaper, proposals, and user manuals > Assist with SEO-optimized content for product website and social

/PHP Engineer An application is named Sugoi which is a Cross-Border e-Commerce Application user can buy product from foreign country, my responsibility is create Android APP and assist backend engineer to create APIs. Rolymobile, MayJun 2016 Android/PHP Engineer MobileBuy, a combine Augmented Reality and marketing APP, we work with Free Newspapers near MRT Station, marketing content will show up when users through our APP to scan the newspaper, I am responsible for Android development, and backend managerment system development. CoinPay, a Bitcoin wallet, I am responsible for Android development. BlockGold, a cryptocurrency

the agreed goals. Senior Marketing Specialist Eslite Spectrum Corporation • FebJun▸ Worked in " elite Xplatform Original"(EXPO) department about cultural and creative industry. ▸ Developed,implemented the Trade Marketing strategy to contribute towards brand growth. ▸ Brand Development with Taiwan new brand for hosting creative markets . Senior Marketing Executive GLORIA OUTLETS • MaySep▸ Responsible for tracking, reporting of CRM KPIs and membership policy. ▸Drive data analysis to generate consumer insights, opportunities, and propose action plans. ▸EDM/SMS/MMS plan & budget control, developed communication contents, tracking result. Marketing Executive SHIN KONG MITSUKOSHI department store