Product Marketing & Operation Expert, Content Commerce @Alibaba Group
・
2021 ~ Present
Senior Marketing Manager/Marketing Director
Within one month
Regional Resources to corporate strategy for maximized Results 📐 Role & Responsibilities A. Marketing & Media Strategy - Olympics media marketing strategy lead: Greater China and Asia-Pacific markets - Media strategy PM: Media planning for various Alibaba business lines online and offline - Promote group Martech solutions to business brands B. Content marketing - CCTV program placements, Hunan TV live broadcast events, Douyin short videos, and live streaming projects - Social media content marketing planning Brand Marketing Director • Alibaba Group 七月十月 2020 ✍🏻 Build “Tmall go-to-market and Super Brand Day Marketing Solutions” Brand through KA Collaborations 📐 Role
and acquisitions. • Designed an unified pay-in infrastructure that serves multiple countries’ needs among sub- brands of the FUNNOW Group. • Led systemic modules development in terms of Billing, Sms, and Member services across sub- brands of the FUNNOW Group. • Collaborated with cross-functional teams including product development, marketing, customer service, and finance departments. • Able to effectively communicate and coordinate practical plans with various business units (BUs). 產品副理 • 格上汽車租賃股份有限公司 十二月七月 2022 Led the major consumer product Go Smart
Java
Tableau
PHP
Employed
・
Open to opportunities
Full-time / Interested in working remotely
6-10 years
University of Southampton
・
Operational Research and Finance
The Most Lightweight and Effective Recruiting Plan
Search resumes and take the initiative to contact job applicants for higher recruiting efficiency. The Choice of Hundreds of Companies.