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Soham Samprit Senapati Growth-Focused Facebook Ads Manager & UX Writer I'm a data-driven Facebook Ads Manager with a knack for crafting user-centric copy. I combine my passion for targeted advertising with UX writing expertise to help businesses achieve their marketing goals. I leverage Facebook Ads to reach the right audience, craft compelling ad copy, and deliver measurable results. Bhubaneswar, OD, IN Work Experience Senior Facebook Ads Manager Airbnb • AugustFebruary 2024 –Led high-impact Facebook Ads campaigns for Airbnb, driving user acquisition, engagement, and bookings. –Developed data-driven Facebook Ads strategies based on market

as Facebook Ads, Google Display Ads, and Google Search Ads. - Coordinating with team regarding paid channel roadmap, campaign, budgeting, OKR, and KPI - Managing multiple domain, landing page, performance tracking (via GTM), Digital Performance Reporting (Google Analytics, Facebook Analytics) - Ensuring each funnel audience framework (TOFU, MOFU, & BOFU) getting the right ads message - Often Improvement regarding A/B testing in audience (new & retargeting), ads creative, landing page copywriting, and Ads attribution OctoberFebruary 2020 Jakarta, Indonesia Digital Marketing Performance, Funnel, & Traffic Bonnels - Maintain healthy (profitable) ROAS & ROI for Retail channel & B2B (Reseller) Channel - Improve Facebook Ads Paid Channel to ensure more

在公司所有的技術的領域。以下是我的主要職責： 公司網站建置與網路行銷： 1. 成功規劃並建置了公司網站 2. 透過Google Ads 及 Facebook Ads 增加了線上曝光並提高了用戶體驗，上線時引流平均在線人數約在300 人，廣告曝光 5萬多人。 3. 負責順利串接

數位行銷規劃執行，以及官網電商營運。 【工作內容-數位行銷】 ▎數位廣告：投遞Meta、Google廣告及Line分眾推播。 ▎社群經營：協助控管Facebook粉絲團及Line官方帳號。 ▎行銷規劃：針對公司品牌行銷及網路聲量進行布局。 ▎媒體採購：洽談行銷及媒體公司，如社群論

a 250% increase in sales. Facilitated seamless communication across 3 departments, including CRM, sponsorship management, and program planning departments. Managed social platforms and achieved +53.6% engagement on Instagram in a month. Marketing Specialist • The Management of New Arts. JunApril 2022 Started using Google Ads (GDN, Search, YouTube ads), and coordinating with engineers to integrate Google Analytics, transitioned from traditional advertising to digital marketing, and reduced 65% of advertising budget to sell out all tickets in a month. Composed copywriting for social campaigns, encompassing social posts, press releases, and short video scripts.

專題：針對不同主題（奧運、籃球、棒球...等）撰寫賽事報導、相關 選手介紹等。 學歷國立中山大學 National Sun Yat-Sen University 社會學 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. 技能 Facebook Fanpage Management Facebook Ads instagram management Content Creation Social Media Marketing Social Media Strategy Line OA Copywriting PowerPoint Word 語言 English — 專業 Chinese — ...

target account list - Created GTM bible using customer, market and competitor research - Built effective co-marketing partnerships and webinars with OEM customers AugustOctober 2022 Growth Marketing Manager CData Software - Supported growth marketing a s CData grew from 4 scrappy marketers toManaged $400k/year paid search & display budget in Google Ads - Led SEO, conducting audits, keyword research and optimization - Drove 25-90% paid MQL growth across a portfolio of products - Overhauled programmatic SEO to effectively target 5k+ keywords - Negotiated media partnerships with publications to support campaigns AprilAugust 2021 Startup Product Marketer CData Software - Worked closely with the founding CMO