Shen Tuz Chieh (Shen)

Marketing Specialist/ MSc. Global Marketing, University of York

Hi, I'm Shen. A marketer from Taiwan and now I'm an event coordinator responsible for two event series at the top think tank in Taiwan startup ecosystem, Taiwan Tech Arena.

I had planning experience in digital marketing campaigns, culture exchange projects and online/offline networking events. Believe valuable campaigns and ideas are which can be executed.

Taipei City, Taiwan
[email protected]

 

Professional Skills

Marketing

  • Competitor analysis
  • Facebook/Instagram ads buying
  • Campaign /Event Planning
  • Email Marketing
  • Mandarin copy/press writing

Hard skills

  • Computer
    •   Adobe illustrator/Canva
    •   Powerpoint
    •   Figma
    •   Film Editing
  • Language
    • Mandarin (Native)
    • English (Fluent)

Soft skills

  • Cross-Cultural Coordination
  • Active Learning
  • Perceptiveness
  • Problem Solving

Executed Projects


Entrepreneurial Invester Salon

✔  Planning  ✔  Logistics   ✔  Promotion

The person in charge of the salon. Invited well-known investors and entrepreneurs from Taiwan and Silicon Valley to share their insight into the high-tech industry and global market. I've held 3 online/offline salons and the most popular one reached over 6,000 people.

Unboxing High-tech Products from Startups

✔  Planning  ✔  Logistics ✔  Promotion

Organised a new series for introducing B2C startups online. It has 6 episodes and is released one per month. 

International Volunteer Recruitment 2019-20

✔ Graphic Design  ✔  E-mail Marketing

✔  Social Media Marketing & Ads Buying

✔  Website UX & UI Improvement

Planned marketing campaigns for various types of volunteering projects. Recruited nearly 1,000 volunteers per year.


NGO Staff Recruitment

✔  GraphicDesign    ✔  Marketing & Ads Buying

Boosted the number of applications by 25%.  


Work Experience


Marketing Event Coordinator

Taiwan Tech Arena

Jan 2021 - Present
Taipei, Taiwan

  • Held 3 online/offline salons on Youtube, Facebook pages and in a coworking space 
  • Planned and executed 6 film programmes for unboxing 14 startups' products
  • had a half year of experience in CRM and operation support.

Marketing/Design Team

Starter Villiger_OCF

May 2021 - Present
Taipei, Taiwan

Open Starter Villager - A board game for open culture promotion

  • Hosted 3 game workshops with colleagues in Gather Town
  • Planing/making an official website for promotion (from 0%-50%)

Marketing Executive

VYA Taiwan

Feb 2019 - Dec 2020
Taipei, Taiwan

Marketing

  • Project/Brand management
  • Graphic design for banners and social media posts (illustrator)
  • Digital marketing
  • Social media Marketing ( Facebook+Instagram) + Ads buying: help VYA reduce 10% expenditure and increase 30% of the impression


Leadership

  • Trained over 35 volunteers
  • Led over 35 volunteers did international volunteering in the Philippines and Nepal.


Communication and Teamwork

  • Corporated with organisations in Philipines, Nepal and Indonesia for volunteer and exchange programmes.

Education


2017 - 2019

The University of York

MSc, Global Marketing

Won 2017 York Management School Taiwan Scholarship

2012 - 2016

Chaoyang University of Technology

BA, Communication Arts (3.8/4 GPA)

Dean’s List for all semesters

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