Sherry LI

Data-Driven Marketer

  Taipei City, Taiwan

* 5 years of marketing project managing, cross-industry proposal and brand marketing experience, working as a team leader for 2 years.

* Analyzing and maintaining Google Analytic (GA360) and Google Tag Manager for 160 countries.

* Excellent logical and organizing ability at problem solving.

* Successful cross-industry marketing cooperation including with Taiwan Beer, 17Live, Zhongyou Department Store, etc.


工作經歷

十一月 2021 - Present

Marketing Data Analytic Intern  BenQ Corporation 明基電通股份有限公司

•Assist maintain Google Analytic (GA360) and Google Tag Manager for 160 countries.
•Analyze the 2B website’s data and produce the dashboards for the regional offices and the headquarter marketing team of BenQ, which provide intuitive data analyzing conditions and improves efficiency of websites data understanding.
•Base on data insight, the website proposed recommendations to the website department.

九月 2019 - 八月 2021

Brand Marketing Manager  Divecube Hotel Co., Ltd.

•Running online and offline brand marketing events, drawing 2,000 followers in a single online activity and reaching 40,000 online viewers in a live activity.
•Performing both online and offline product marketing events, the profits increased by 20% compared to the previous year after taking over.
•Cross-industry marketing cooperation with platforms including 17 live, Zhongyou Department Store, Taiwan Beer, Muii Swim, Reddot-Hotel, etc.
•Social media management, including Facebook fan pages, Instagram accounts, Google Business and official websites.

七月 2018 - 九月 2019

Project Manager   Mermaid Federation International

•Assisting B2C customers in successfully purchasing our services and courses.
•Running oversea off-line marketing exhibitions in Great China and Singapore.
•Developing a business in Taiwan and assisting course arrangement .
•Facebook fan page management, including messages replying, uploading marketing posts etc.


專案

Pic A Life Landing page A/B Test


Use Hotjar, GA4 and other data monitoring tools to get website insights.
Optimizing the landing page to get a better conversion rate.

Link

2B Website Analyze & 

Dashboard Produce


Analyze the 2B website’s data and produce the dashboards for the regional offices and the headquarter marketing team of BenQ.

Propose the website optimize recommendations to the website department base on data insight.

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