Responsibilities included managing the company’s marketing budget, traffic sources and marketing materials to meet company’s objectives. Synergizing between the company’s departments to ensure the success of all projects.

• PPC: Managing and optimizing AdWords and Facebook accounts

• Monitoring performance and increasing scale of converting traffic sources

• Finding new media sources, negotiating, setting, optimizing and tracking results conversions

• E-mail Marketing: Nurturing database by using Marketo platform.  Creative, content and  results analyzing.

• Creative and design: Working with UI/UX experts to Optimize and personalize the application form and messaging for applicants in process

In a multi-cultural dynamic environment managed a global marketing operation. 

Responsibilities included strategy and budget planning to execution, 

as well as performance analyzing, developing, and improving all traffic sources, 

300% ROI growth in 1 year. 

• Management: maximizing efficiency and expending knowledge base.
  

• SEM: campaign creating, monitoring and budgeting on large scales, while maintaining ROI targets. Effectiveness analysis and optimization on different platforms including Google Ad words, Facebook Advertising, Yahoo, Bing, and more.

• SEO: promoting and building company's assets in major and localized search engines worldwide. Getting to top positions for competitive keywords.

• Social – building brand strategy and awareness for social networks and monitoring reputation:  Facebook, Twitter, YouTube, Google+.

Media buying: negotiation and optimization CPM and CPL campaigns.