Shirley Ke

Senior Marketing Manager  •  Omnichat

October 2021 - Present

Social Media and Community Manager  •  Omnichat

September 2019 - October 2021

Omnichat is a conversation commerce Saas startup. 

To achieve the goals of the growth marketing team, I  procure leads through content marketing, social media marketing, email marketing, and event marketing.

【Social Marketing and Community Management】

Create informative content to drive awareness and trust of Omnichat, and maintain connection and interaction with industrial KOLs and the target audience. 

• Grew company Facebook page followers by 120% within 2 months.
• Keep the lines of communication open by sharing information with industrial discussion groups and interacting with KOLs and TA, raising brand awareness, as well as generating new sales leads.

【Content Marketing】

Attract potential customers by creating quality, relevant business content including marketing trends, product usages, success stories, lecture speaker interviews, and guidebooks. This motivates them to sign up for our services and events, ask for demos or download ebooks.

• Oversaw an increase of search traffic by 18 times in 6 months.
• Developed 50+ blog posts, as well contribute to the majority of the blog’s traffic. Became the top click writer in 2021

【Event Strategy】

Hosted Omnichat’s first overseas webinar (Hong Kong) and led the execution including topic setting, contacting speakers, event promotion, and event logistics.

• Over 200 event registrants 
• Maintained over 100 people online throughout the webinar