Shruti Kaushik
7+ years of working at the intersection of technology, brands and consumers to enable businesses to distinctly communicate their purpose and drive strategic growth.
India
[email protected]
+91 8287307834 / +91 9739218231
Work Experience
Growth Lead, TestGrid (Oct 2023 - Present)
TestGrid is a globally leading provider of software testing solutions.
Joined as a core team member to,
- Develop and execute a comprehensive growth strategy to increase the market share, and enhance brand visibility
- Lead customer acquisition efforts through various digital channels including PPC, SEM, display advertising, content, and social media, increasing lead generation by 20%
- Optimize campaigns and related creatives/landing pages for conversion, reducing the cost per conversion by 17% within 4 months
- Enhance operational efficiency by optimizing Google Analytics and HubSpot CRM reports, resulting in streamlined data management and improved data accuracy
- Strategize and lead the development of in-house affiliate program
- Create crucial case studies, instrumental in driving sales enablement
Growth Manager, Blend (June 2022 - Sept 2023)
Blend (Sequoia Surge 2022) aims to empower D2C brands and online sellers with design and marketing solutions, powered by generative AI.
Joined the core team to,
- Strategize and lead all initiatives focussed on MRR/ARR growth
- Advise founders on business development and solutions roadmap
- Manage upwards of 6 figures monthly budget, with a $100k quarterly revenue target
- Define positioning and GTM strategy for offerings
- Create brand awareness and reach in the AI space
- Manage user lifecycle (onboarding, engagement, monetization, growth)
- Expand product offerings horizontally (new markets) and vertically (more use-cases)
- Drive user acquisition by 50% month-on-month across various e-commerce categories
- Head a multi-lingual team of 10 including content writers, and social media executives
- Create and implement customized marketing mix and tailored campaigns globally, with a large focus on content-led, SEO-driven activities and influencer marketing
Marketing Manager, Yethi (May 2019 - June 2022)
Yethi is a leader in Software Quality Assurance solutions with a niche in banking and finance.
As the first dedicated hire for marketing, which was earlier outsourced to an agency, the role was to establish the department in-house and maximize the results. Worked closely with the founders to,
- Shape the vision and positioning of the company
- Increase marketing leads by 600% and social media reach by 300%
- Plan the schedule and content for Inside Sales email campaigns, increasing the effectiveness by 40%
- Create and implement successful GTM strategy of solutions
- Build a rich repository of marketing collaterals including case studies, whitepapers, thought-leadership articles, marketing copies, scaling by 200%
- Spearhead the company website revamp from a 5-page basic site to a 40-page site with modern design/brand guidelines, researched content, and defined user-journeys
- Work extensively towards account-based marketing, and regional marketing across different geographies, engaging 20+ banks globally
- Source ratings, reviews, and testimonials from clients through creative processes
Assistant Program Manager, GeekyAnts (Oct 2015 - Oct 2018)
Joined as an early team member, and worked directly with the CEO, to
- Plan and execute product launches as well as GTM strategies of critical products that built the foundation of the company
- Identify community as a high-growth channel to bring 300% year-on-year increase in userbase
- Nurture local developer communities by launching and running meetup groups like React Native Bangalore, Angular Bangalore, Flutter Bangalore, with over 10,000 members
- Build highly-engaged online communities across various platforms like Slack communities, forums, social media groups. Example, React Native Facebook group with 43000 members and Flutter Twitter handle with 67000 followers
- Actively study open-source app development (web and mobile) ecosystem, following different trends, and identifying new business development opportunities
- Target Ideal Customer Profiles through several organic and paid campaigns
- Manage event calendar with internal events organization and external events participation
Skills
Marketing strategy, Email marketing, Content marketing, Community, Public relations, Go-To-Market, Advertising, Market research, SEO/SMO, SaaS, Web Development (HTML, CSS, WordPress), Analytics (Google Analytics, Hubspot, Mixpanel, App Radar), Business strategy
Education
Bachelor of Engineering (B.E.), Information Technology
2011 – 2015
Shri Shankarcharya Engineering College, CSVTU