Shu-Mei Hsu
Account Management
Customer Success
Professional in both marketing and EC industry
｜Taipei ，TW｜[email protected]｜+886-911-430-916
About Shu-Mei
An experienced account manager with department reorganization and leading experience, as well as has solid project management and issue solving experience. Main responsibility was to assist the clients in boosting their sales and solve their problems by providing them customized approach to the company’s product/service.
In SHOPLINE, she led teams to achieve YOY growth goals and aided members in doing crisis management and communication in certain circumstances. Also, she set standard operation procedures and report formats to assure members can complete tasks accurately and efficiently.
In Agein Media, she led a team of 4 account executives to help 10 long-term clients to achieve their business goals through data-driven IMC planning and implementation.
Working Skills
Client-relationship building and nurturing|Multi-project management|Cross-sectoral communication
Leadership|Know-how development|New employee orientation
IMC planning and implementation|Problem-solving|Data-analyzing
Working Experience
Merchant Success Associate Manager - Merchant Growth / Sep 2020 - Oct 2020
- Reorganized the department directly with the general manager according to business model adjustments, including functional strategy setting and team-member redistribution.
- Designed and developed automatic report formats to reduce the workloads of team members in the future.
- Helped the department manager to review the performance of team members and calculate the bonus of Q3. In addition, communicated with team members simultaneously due to the adjustments of the performance bonus system.
- Aided the department manager to have a clear understanding of the department situation, team members, goals, obstacles, and potential solutions.
Senior Account Manager / Mar 2020 – Aug 2020
- Developed an e-commerce consulting tool-kit in the account management department, which is still applied today.
- Aided account managers in doing crisis management and communication in certain circumstances.
- Led a team of 3 account managers to help 92 Key Accounts raising their GMV and achieve over 25% of YOY growth even in declining industries.
- Led the Growth Hack Project and successfully helped 9 SMB clients exceeding over 10% of GMV growth in just 6 weeks without any incentives for clients.
- Assisted clients to enhance their GMV through webpage adjustments to improve the conversion rate, and FB advertising optimization to increase the ROAS to 33.
Account Manager / Nov 2018 – Feb 2020
- Exceeded 60% of YOY growth rates each month in 2019 by consulting clients.
- Built lasting relationships with clients and earn their trust in multiple ways.
- Handled a client which is the most well-known live-streamer in Taiwan, and ensured the website go smoothly in every panic-buying event through collaborating closely with engineers.
- Assisted one of the most well-known Taiwanese maternity and nursing brands to build up their web- store from 0 to 1 in 2 months, including product knowledge training, assisting API integration project, and helping designing membership policy.
- Made 30% of my clients upgrade to our premium service, which also started charging them 1% commission.
- Collaborated with other departments on developments of new features.
- Developed the new employee orientation for account management.
Account Manager / Jun 2018 – Aug 2018
- Led a team of 4 account executives and successfully helped a colleague to get promoted by increasing sales.
- Established relationships with new clients and maintained and nurtured business relationships with existing ones.
- Assisted a 4A advertising agency to generate a media plan in accordance with their brief, which had a 10 million NTD budget.
- Helped to design a knowledge database of Omnimedia for the company.
Supervisor / Jul 2017 – May 2018
- Conducted meetings with clients as well as informed them about the current status of their projects.
- Assisted the client to achieve 60 million NTD GMV goal in 2 weeks special sale, and enhanced their brand’s market share among younger generation from 0.8% to 3.7% with media campaigns.
- Assisted in the training process for new employees.
- Produced financial plans, media plans, and media forecasts.
- Analyzed and interpreted data to optimize the results of media campaigns.
Account Executive / Jul 2015 – May 2017
- Managed, reviewed progress, and delivered the client’s media projects.
- Established and maintained relationships with media salesmen in order to negotiate a preferential price and keep the latest information from the market.
- Implemented and managed online advertising campaigns.
- Optimized the results by try and error to achieve the client’s goals. Assisted colleagues to generate media plans.
- Communicated between clients, colleagues, and media salesmen to assure all projects accomplished punctually and to a satisfactory standard.
Executive / Oct 2014 – Apr 2015
- Coordinated with the engineer and graphic designer to build the brand's official website from 0 to 1 in 6 months.
- Facebook Fanpage operation. Over 65,000 post reach every week without advertising investment.
- Developed marketing proposals to increase the engagement rate of the posts.
- Sought for cross-industry cooperation through cold calls.
Education
Political Science, NTU
Sep 2010 - Jun 2014
Language
Mandarin / Native
English / Professional (TOEIC 835)
