YINGCHU CHEN

Marketing Analyst

  Taipei City, Taiwan

I'm a business analyst working on using data and analytics to find potential markets. My expertise includes industry analysis, market research, data analysis, and implementation of research tools. I enjoy generating new ideas and devising feasible solutions to relevant problems or reaching the potential market. 

My colleagues would describe me as a responsive, resourceful individual who maintains a positive attitude when faced with stress and changeable situations. I am always working to bridge the gap between departments with data and market insight in a dynamic market. 

🔍Currently, I'm seeking opportunities that will allow me to develop new businesses and solve problems with my experience. 

 

工作經歷

Marketing Analyst  •  HTC VIVEPORT

十二月 2020 - Present

1. Provide business model suggestions by leading consumer-focused research projects to the marketing team, share market insights to colleagues and C-level, and visualize and explain data for solutions.
2. Analyze and benchmark content usage data to conduct market trends, develop the strategy, optimize marketing content and maintain 10% YoY user growth of our VR content platform.
3. Transmit content and apps industry trends and analytics into market insights and use them to influence the sales team for new strategies. 

CEO  •  HTC Vive

四月 2019 - 十二月 2020

1. Reported to the CEO with insightful market details by conducting market research, including industry trends, potential market information, and competitor analysis.
2. Identified potential cross-business cooperation opportunities, built business models, and estimated market size and revenue by combining market information and third-party research.
3. Synthesized data and information from our product planner into impactful reports for the external presentation deck. 

ROG Market Researcher  •  ASUS

八月 2018 - 四月 2019

1. Created new target markets by utilizing quantitative & qualitative research to determine the potential market for new products, resulting in 2 new product lines for creators and streamers. 
2. Collected data, and analyzed industry issues and other new technologies in the market for product teams to build strategies and determine the need to join the competition. 

Laptop Product Planning Specialist  •  ASUS

八月 2016 - 八月 2018

1. Identified sales issues by monitoring internal sales numbers and third-party market research with the global sales team.
2. Integrated technology industry information and market insight into sales reports to help regional sales managers make accurate sales decisions.  

Mobile Industry Analyst  •  TrendForce Corporation

三月 2016 - 八月 2016

Build perspectives of the mobile industry by conducting first-hand interviews and announcing industry trends reports. The results were used as the reference for forecasting future customer and industry trends. 

Industrial Analyst  •  President Securities Corporation

九月 2015 - 一月 2016

1. Responsible for mobile devices and the laptop supply chain providing the customer with investment recommendations based on in-depth research. 
2. Amassed current and historical financial data to analyze trends in particular markets, assess a company's financial stability or value by examining its balance sheets, and meet with company representatives to better business practices and whether it would be a good investment opportunity. 

Industry Analyst  •  Institute for Information Industry

四月 2011 - 七月 2014

1. Analyzed and researched the e-Commerce business model, industry trend, and competitor interactions by executing market research.
2. Participated in the establishment of Taiwan's official policies for e-Commerce by executing Taiwan online stores and online shopping surveys.
3. Monitored the industry status concerning policy issues, analyzing the more profound significance of those developments and providing organizations with concise reports recognized as helpful advice.

學歷

National Chengchi University

Business Administration

2014 - 2015

National Taiwan Normal University

Library and Information Science

2008 - 2011

National Taiwan Normal University

Library and Information Science

2004 - 2008

Skills


  • PowerPoint
  • Excel
  • Word
  • Google Analytics

Language


  • English — 專業
  • Japanese — 專業
  • Korean — 初階
  • Chinese — 母語
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