Simon Marshall

25-year tech professional. Innovation fires me up! Plug into my cloud, and let's go places.

Skills

Marketing

Natural ability to understand complex technical information, creating compelling messaging and discrete targeting for the B2B IT market. Brand and sales support through multiple-format content strategy and creation. Nurturing contacts through to MQLs for sales.

Public relations

PR professional with a decade of technical journalist experience. Leveraging excellent relationships with media and analysts, building recognition, reputation, competitive positioning. High-level information sourcing, drafting and content management skills.

Strategy

Strategic thinker, consensus builder. Consultative, team-oriented approach to creating dynamic campaigns by mapping corporate products and solutions to market needs and perspectives. Consulting, advising and executing for marketing, sales and product management.

Experience highlights

VP Content, Waters Agency, March 2018 - present

Leading content strategy and execution across the agency for all clients, teams and requirements. Consulting directly with client C-Suite, VP, product and sales experts, defining their requirements, strategies, processes and targets, and matching them to agency resources, capabilities and skillsets for execution. Responsible for hard coverage targets, team coaching, client consultation and satisfaction. Also creating and upselling new clients on content programs, and building novel areas of topic expertise to attract new clients. Championing Waters Agency as an expert tech resource. Many content examples available on request.

Contributing Editor, Light Reading, July 2017 - September 2018

Autonomy to research and interview on my own agenda, covering key cybersecurity issues for www.securitynow.com (now www.darkreading.com), elevating my own stories from news to insight. Dark Reading has 420k unique visitors per month, 798k monthly page views and about half a million visits per month.

Example results: they're all here

Senior Marketing and PR manager, MATRIXX Software, January 2009 - July 2017

Silicon Valley experience in a rapid growth environment covering global external and internal comms and marketing. Automated inbound marketing driving the pipeline from lead generation and nurturing through to marketing qualified leads for sales. Consulting with sales and product management to create assets for use in the field and to support customer relationships. Industry analyst relations. PR agency direction and management. Event management.

Example results: as employee number 5, helped drive business growth to 175 employees. Built MATRIXX's journalist and analyst relationships from scratch, growing coverage to 4-5 quality pieces p/m and multiple reports. Driving AR to two Gartner Cool Vendor reports and first placement on the IRCM Magic Quadrant; Awards highlights include a 2016 Stevie Best Product of the Year award; Digital Edge 50 for a customer, Telstra; Silicon Valley Business Journal Woman of Influence award. Created discrete content and campaigns to drive sales meetings at Mobile Word Congress from 15 in 2011 to 70+ in 2017.

Associate director, Liberty, August 2004 - January 2009

Million dollar regional P&L and new business responsibility. Directing a team of 15 PR consultants. Excellent media relations technique. Proven track record of success.

Example results: converted client coverage from trade publications to international business press. Successful new business wins included Qualcomm, Telcordia (now Ericsson), Bridgewater Systems (now AMDOCS), Redknee (now Optiva) and Neustar. Grew total agency fees within two years to GBP 1.5m.

Editor-at-large, Communications News and Total Telecom, January 1996 - September 2002

Extensive reporting, writing and editing experience. Foreign correspondent temporarily assigned to Hong Kong.

Example results: created a unique news service for internal communications at Concert (British Telecom and AT&T joint venture). Part of a team that created and launched totaltele.com in the late 90s, pushing an innovative news resource when most news was hardcopy only.

Education

B.A. (Hons) Philosophy, Greenwich University, London, UK, June 1994.