Sindy Chen

Content & Digital Marketing Strategist (Taiwan & Overseas)

Self-driven marketing professional with more than 2 years of experience in digital marketing and project management. Proven skills in content marketing (SEO), email marketing, paid marketing, social media marketing, influencer marketing. 
Familiar with various digital marketing, communication, and project management tools, including Google Analytics,  Google Search Console, Google Ads, Ahrefs, Slack, Trello, etc. Fluent in Mandarin Chinese and English.

  Taipei, Taiwan   /chenyeesin Portfolio

Work Experience

Marketing Strategist  •  CakeResume

October 2019 - Present

Content Marketing/SEO

  • Planned, executed, and optimized content in Chinese, English, and Bahasa Indonesia.
  • Recruited, trained, and managed 30+ writers/interns to achieve SEO and traffic goals. 
  • Achievements:
    • Wrote several SEO articles (Chinese) ranked in the top 3 on Google. Attracted 1k - 2k daily organic traffic per article.
    • Planned and executed English Content Growth Project. Achieved the goal of producing 400 articles within 6 months.
    • Increased the number of the website's organic keywords in the U.S from 9k to 26k within 6 months.
    • Instructed and collaborated with interns on Bahasa Indonesia content. Increased daily organic traffic from 0 to 5k.

Email marketing

  • Planned and completed a series of emails for 2B & 2C users based on their lifecycles to drive more micro conversions.
  • Achievements:
    • Successfully brought more than 40k users back to the website, with an average open rate of 50%.

Paid marketing

  • Planned, completed, and optimized Google Search and Facebook (Instagram) ads targeting the Taiwanese and the international audiences. Utilized tools and techniques such as Google Ads Keyword Planner, Google Optimize, A/B testing, etc.
  • Achievements:
    • Enhanced CTR (click-through rate) by 5%; reduced CPC (cost per click) & CPA (cost per acquisition) by 50% and 70% respectively within one quarter. 

Social media & influencer marketing

  • Planned and managed several social media channels, including Facebook, Instagram, LinkedIn, Pinterest, etc.
  • Worked with interns to research and reach out to suitable influencers/KOLs/brands in Indonesia for collaboration.
  • Achievements:
    • Negotiated and collaborated with 2 local influencers within the budget. Facilitated steady growth of organic traffic, registered users, and social media audience.

Public relations

  • Researched and reached out to companies/blogs/media for link-building opportunities.
  • Hosted and delivered 5+ workshops and speeches in Chinese and English on the topics of SEO writing, career development, personal branding, digital marketing, CV/resume writing, cover letter writing, etc.
  • Achievements:
    • Successfully built 15+ backlinks on websites with high domain ratings (60+).
    • Attracted an average number of 50 participants per event. 

Stationed Intern  •  Asia Silicon Valley Program - Bangkok, Thailand

June 2019 - August 2019

  • Contacted 50+ corporate, and reached initial cooperation agreements with 3 companies.
  • Conducted research on the banking system, FinTech startups & the medical industry in Thailand.
  • Developed business and human networks in both Taiwan and Thailand.

Investment Partner  •  Rookie Fund 

October 2018 - June 2019

  • Got in touch with 30+ startup teams, and performed due diligence investigation on 10 startups.
  • Cooperated with colleagues on organizing 2 sharing & matching activities, and attracted 50+ participants.
  • Conducted investment risk assessment on 2 companies, and completed 1 investment.

Education

National Tsing Hua University

Economics

2015 - 2019

Extracurricular activities:

  • Hult Prize at NTHU - Campus Director
  • Hult Prize Regional Finals (Shanghai & Tokyo) - Team Leader
  • NTHU Toastmasters - Area Director / Co-founder /  Vice President 

Skills

Digital Marketing


  • Content Marketing (SEO)
  • Email Marketing
  • Paid Marketing
  • Social media Marketing
  • Influencer Marketing

Other


  • Project Management
  • Translation (Chinese ↔ English)
  • Human Resource
  • Customer Relationship Management
  • User Experience Optimization

Language


  • Mandarin Chinese
  • English

Portfolio



SEO article - 1 (Chinese)

A complete guide on how to prepare the perfect college application materials.
→ 5 個步驟教你寫出致勝的備審資料 (備審資料範例-簡歷表/自傳/讀書計畫)



SEO article - 2 (Chinese)

A step-by-step guide on how to write a correct career autobiography. 
→ 成功的自傳這樣寫!最佳自傳格式、常見 8 大錯誤 [自傳範例]



SEO article - 3 (Chinese)

A detailed tutorial on how to craft the right English resume/CV with tips and examples.
→ 精選英文履歷範本!英文履歷 6 大基本格式、5 大撰寫技巧



SEO article - 3 (English)

A thorough English tutorial on how to write a fine resume with tips and examples.
→ How to Write a Professional Resume?|Ultimate Writing Guide & Tips



Technology article (Chinese)

A series of job search guides for software engineers based on data and research.
→ 
APP 工程師找工作 大全 - iOS/Android 工程師薪水、應用程式發展趨勢一次掌握



Interview-based article (Chinese)

Based on an interview with the co-founder of Hahow, an EdTech startup in Taiwan.
→ 
Hahow 共同創辦人專訪》一探 Hahow 好學校最真實的樣貌