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Marketing professional with 4 years of experience in digital marketing and project management.                                                  Proven skills in strategic planning, market expansion, leadership & management.

National Tsing Hua University

Associate Marketing Manager

Sindy Chen

CakeResume

Self-driven marketing professional with 4 years of experience in digital marketing and project management. Proven skills in content marketing (SEO), email marketing, paid marketing, social media marketing, influencer marketing. 
Familiar with various digital marketing, communication, and project management tools, including Google Analytics,  Google Search Console, Google Ads, Ahrefs, Slack, Trello, etc. Fluent in Mandarin Chinese and English.

- Planned, executed, and optimized content in Chinese, English, and Bahasa Indonesia.
- Recruited, trained, and managed 30+ writers/interns to achieve SEO and traffic goals. 
- Planned and completed a series of emails for 2B & 2C users based on their lifecycles to drive more micro conversions.
- Planned, completed, and optimized Google Search and Facebook (Instagram) ads targeting the Taiwanese and the international audiences. Utilized tools and techniques such as Google Ads Keyword Planner, Google Optimize, A/B testing, etc.
- Planned and managed several social media channels, including Facebook, Instagram, LinkedIn, Pinterest, etc.
- Worked with interns to research and reach out to suitable influencers/KOLs/brands in Indonesia for collaboration.
- Researched and reached out to companies/blogs/media for link-building opportunities.
- Hosted and delivered 5+ workshops and speeches in Chinese and English on the topics of SEO writing, career development, personal branding, digital marketing, CV/resume writing, cover letter writing, etc.

- Contacted 50+ corporate, and reached initial cooperation agreements with 3 companies.
- Conducted research on the banking system, FinTech startups & the medical industry in Thailand.
- Developed business and human networks in both Taiwan and Thailand.

Asia Silicon Valley Program - Bangkok, Thailand

Stationed Intern

- Got in touch with 30+ startup teams, and performed due diligence investigation on 10 startups.
- Cooperated with colleagues on organizing 2 sharing & matching activities, and attracted 50+ participants.
- Conducted investment risk assessment on 2 companies, and completed 1 investment.

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