Aaron Ku

Mar. 2021 - Present

Senior Optimizator/Portfolio - iProspect Taiwan Ltd.

• Collaborated with clients to set up KPIs based on business goals and developed media strategy to reach KPIs.
• Researched and analyzed multiple tools(Google Analytics, OpView, SimilarWeb, Google Trend, etc.) or previous campaign results to find insights to drive better results or develop annual/campaign proposals.
• Transforming from performance marketing to end-to-end solutions that drive business growth for clients.

▍Major accomplishment:
• Managed campaigns across different media channels with budget of over 90 million NTD a year.
• Clients’ media investment 232% YOY growth and revenue 976% YOY growth.
• Got five business opportunities without pitching in the other business units of the client's group through outstanding results.
• Won a pitch with an annual budget of over 15 million NTD.
• Multiple collaborations with other brands within the dentsu.
• Participated in dentsu CSR workshop and served as a GenZ proposal leader.
• Served as a lecturer in the Performance Marketing Course at FJU.
• Assisted company in applying for awards(Google, Brain).

Aug. 2019 - Mar. 2021

Digital Marketing Intern - Bridgewell Incorporated

• Optimized result on Facebook & Bridgewell DSP.
• Assisted in observing advertising results and outputting reports.
• Responsible for delivering organized communications between optimizers or sales and technical teams.
• Responsible for media tracking code setup and checking.
• Banner layout designed and resized.