Skylar Huang

Digital Marketing | Data Analysis | CRM | Client Service

I am a highly motivated and passionate marketing planning specialist with a strong focus on digital marketing, CRM, and client service. I have demonstrated expertise in executing successful projects and formulating strategies for data analytics, CRM implementation, E-commerce platforms, and social media marketing. I thrive in dynamic, fast-changing environments with exceptional attention to detail, analytical thinking, and a talent for creative problem-solving.

  New Taipei City, Taiwan   |  0983-765-359   |    [email protected]

Professional Skills

Data Analysis

  • SQL
  • Excel
  • Google Sheet
  • Google Analytics
  • Power BI, Tableau

Digital Marketing

  • Marketing Strategy
  • Marketing Funnel
  • Salesforce - CRM 
  • Alibaba - E-commerce
  • PR

Language

  • English (Fluent)
  • TOEIC 860 / 990
  • TOEIC S & W 330 / 400

Office

  • Notion
  • Word, PowerPoint

Work Experience

Marketing Planning Specialist  •  ANKO FOOD MACHINE CO., LTD.

July 2022 - Present

【 Marketing & CRM Data Analytics 】 

  • Customer Service Analysis & Optimizing - Improved B2B industry CRM system, analyzed customer inquiry letter opening rates at various stages of the customer journey
  • Coordination & Communication - Coordinated and communicated effectively in executing the CRM Optimization Project, gathering requirements, adjusting strategies, resulting in a 60% reduction in inquiry letter processing time and a 4% increase in marketing funnel conversion rate 
  • Marketing Analysis & Report Building - Conducted marketing analysis and built reports using Excel, Google Sheets, and SQL tools, and visualized data with Power BI, creating 3+ reports

【 Client Relationship Maintenance & Analysis 】

  • Customer Tag Management - Designed an efficient customer tag management form in Excel, resulting in a 1.6 times improvement in letter processing efficiency compared to previous methods

  • Market Trend Analysis - Demonstrated proficiency in English business writing and understanding local food and beverage trends; analyzed customer data to provide valuable insights, aiding the marketing department in optimizing strategic direction

【 Alibaba Platform Operations 】

  • Keyword Advertising Management - Maintained platform product listings, optimized keywords, and allocated advertising budgets, leading to a 55% increase in click-through rate within one quarter
  • A/B Test Design and Strategy Adjustment - Participated in designing the platform's annual operation strategy, conducting A/B tests on advertisements, resulting in a 300% increase in inquiry letters within 8 months and a 20% marketing budget saving

【 English Presentations & Emceeing 】

  • Delivered over 15 full English presentations and provided environmental guidance to customers from 30+ countries
  • Served as the emcee for the African Market Expansion Fair, hosting an event with over 100 participants

Marketing and Planning Assistant  •  Intelligence Exploration Company

December 2021 - February 2022

【 Create an Online Course Website 】

  • Assisted in planning marketing strategies, writing promotional copy, and promoting activities on social media platforms.
  • Collaborated with website designers and developers across departments to discuss website design.

【 Digital Media Marketing 】

  • Worked as the copywriter for a Facebook Fan page and executed social media management.

【 Lecture Mapping 】

  • Planned lecture topics, analyzed the characteristics and academic backgrounds of each lecturer, and wrote concise publicity materials to help students search for suitable lectures.
  • Able to maintain smooth communication with lecturers to facilitate the smooth implementation of lectures.

Education

National Yunlin University, Department of Accounting, Bachelor   2017 - 2021

Project Experience

  • 【 Purpose 】Identified the challenges that organic farmers faced and developed solutions that helped them achieve business target
  • 【 Achievement 】Increased the number of fans of Facebook by 30%; Enhanced efficiency through the development of Line@ Auto Reply System; Achieved a 10% rise in the number of total customers

Leader Experience

  • 【 School’s Anniversary | United Dance Show Event General Coordinator 】Led a team of 266 members and attracted 1500+ audience. Monitored the rehearsal schedule, and liaised with coordinators of other universities.
  • 【 Dancing Club | Head of the Public Relations 】Held 10+ activities, such as the achievement performance and united dance show. Participated in the filming of the promotional video, which helped increase the impressions to 13,000+, 2,500 click-through rate and 500+ engagement rate.

Professional Courses

【 Growth Marketer Academy 】

  • Startups Marketing Plan: Collaborated with the Startup platform, formulated the marketing plan through the application of Marketing Funnel, social media management, advertising, and data analysis. 
  • Achievement: Remarkably accomplished 884,929 impressions, 2,998 landing page views, and a remarkable 37% increase in the reservation rate

【 Industry Knowledge for Youth Program - International Marketing Strategy 】

  • E-commerce, digital marketing, consumer psychology, and international industry trends

【 Hahow - Python Business Data Analysis 】

【 Google Analytics Courses 】

【 Power BI Courses 】

Portfolio

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