Smarak Poricha

Growth Marketer, Critical X

  Delhi, India

+91-9677932519 [email protected]

I am a Marketer with cross-channel experience and a track record of scaling growth projects.

Inspired to solve challenges across the conversion funnel through product innovations and process standardization. Experienced at conceptualizing and managing campaigns across different marketing channels and geographies.

Specializations: Growth Marketing, Customer Relationship Management, Customer Life cycle Management, Social Media Marketing, Content Marketing, Brand Management, Brand Marketing, Influencer Management.

 

Lead -Social Media and Digital Marketing   • Critical X Esports Pvt Ltd.

Jan 2021 - Present

  Leading the social media and digital marketing team for Critical X 
  Directly worked with gaming and esports App-based clients like game.tv, Booyah, Facebook gaming and Loco.
  Grew Critical X youtube channel's subscriber base from 21k  to 415k subscribersby creating multiple IPs and rigorous experimentation.
—  Set up and managed over 12 different social media accounts covering various content buckets and platforms.(Facebook, Twitter, Discord, Instagram and LinkedIn) - handling an audience base of over 6million
  Social platforms saw a 4x increase in reach and 5x growth in engagement rate.
 Involved in influencer and community figures onboarding on game.tv app. 100+ micro and macro-influencers onboarded to game.tv app)
 Develop original concepts for influencer marketing campaigns for game.tv and Booyah and execute them accordingly. Worked with popular figures like CarryMinati, Neha Dhupia, Mithali Raj and Two side gamers. (and multiple mobile gaming eSports figures)
  Coordinate gaming industry influencer content for multiple social channels at key events, including live content
  Worked on creating and implementing strategies to increase total users (4x), DAU (82%)  and no. of tournaments (over 197k) on game.tv app. (2.19 M downloads)
  Increased critical X guild members on game TV app from 126k to 700K members
  Activated and optimized crxecom  (e-commerce) website.
Increased active user base by 165% on the website through social and SEO activities, while achieving above 25L revenue (year to date).  
  Identified event triggers and set up email marketing campaigns for maximum optimization of the conversion funnel and customer retention. Ensuring Open rate of above 2.5% and ctr of 11% 
  Spearheaded marketing and business development activities to achieve breakthrough performance and acquire new business.
  Established and managed strategic relationships and alliances with Clients.
  Created and initiated internship and campus ambassador programmers for aspiring gamers. Providing platforms to showcase talents related to gaming and esports.
— Created Brand Tone and Design Playbook for the company.

Marketing Executive  • OYO 

July 2019 - January 2021

— End-to-end management of OYO Nepal CRM campaigns during which bookings increased by 20%, realized bookings increased by 25%, and DAU increased by 50%
— Planning and curating push notification campaigns leading to a 74% increase in CTR and 50% increase in traffic
Lead multiple 360-degree marketing campaigns across multiple platforms.
Set up a workflow for design management, a system that has now been adopted for all geographies in OYO.
—  Increased the active user base by 2x through consistent experiments with segments & campaigns.
— Improved App Homepage conversion by 20% by implementing new designs and content, finalized after rigorous A/B testing and competition analysis
— Involved in 360° marketing campaigns like Year End Sale and Winter Break Sale, achieving 50% increase in DAU and conversion.
— End-to-End Management of  OYO USA CRM channels. (Emails, Push notifications, On-site messaging, Chrome push, SMS)
— Planning and curation of Email and Push notification channels for promotional and trigger-based communication.

Digital Marketing Strategist   • WishADish

October 2018 - July 2019

— Restaurant Branding and PR organization, with expertise in Social Media Campaigns and Event organization
— Social media campaign planning and the multiplicity of factors involved with its execution.

Education

2016 - 2019

Dyal Singh College, Delhi University

BSc Zoology

2012

The Air Force School, Delhi.

Skills


  • CRM
  • Marketing Analysis
  • Email Marketing
  • Customer Retention
  • Marketing Campaigns
  • Customer Journey Mapping
  • Growth Hacking
  • Content Marketing 
  • Trend Analysis
  • Brand Activation
  • Brand Management

Tools


  • MoEngage
  • Excel
  • Adobe Illustrator
  • Hootsuite
  • Typeform
  • Facebook Creator Studio
  • Facebook ads Manager
  • Google Adwords
  • Amazon Seller Central
  • Buffer
  • Flick
  • Instapage
  • Referral Candy
  • Google Analytics

Interpersonal Skills


  • Leadership
  • Active listening
  • Stakeholder Management
  • Dependability
  • Team player
  • Organized work-flow
  • Creative thinker
  • Problem Solver
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