Soham Samprit Senapati
Growth-Focused Facebook Ads Manager & UX Writer
I'm a data-driven Facebook Ads Manager with a knack for crafting user-centric copy. I combine my passion for targeted advertising with UX writing expertise to help businesses achieve their marketing goals. I leverage Facebook Ads to reach the right audience, craft compelling ad copy, and deliver measurable results.
Work Experience
Senior Facebook Ads Manager
Airbnb • August 2023 - February 2024
–Led high-impact Facebook Ads campaigns for Airbnb, driving user acquisition, engagement, and bookings.
–Developed data-driven Facebook Ads strategies based on market research and competitor analysis.
Built laser-focused target audiences using advanced options for maximum reach among relevant travelers.
–Collaborated with creatives to produce engaging ad formats and copy that resonated with target audiences.
–Managed Facebook Ads budgets meticulously, optimizing campaigns for maximum return on ad spend (ROAS) through A/B testing.
–Generated insightful reports and recommendations based on campaign data analysis.
–Stayed current with Facebook Ads trends, ensuring Airbnb's campaigns remained cutting-edge.
–Fostered strong relationships across internal teams and mentored junior members, promoting data-driven marketing culture.
Facebook Ads Manager
Gumroad • June 2022 - August 2023
-Developed and executed high-performing Facebook Ads campaigns for Gumroad.com, leveraging skills in audience targeting, campaign strategy, and data analysis.
-Collaborated with creators and internal teams to craft compelling ad copy and creatives that resonated with target audiences and drove sales on the Gumroad platform.
Ensured campaigns delivered maximum return on ad spend (ROAS) and met client goals through A/B testing and ongoing optimisation.
-Maintained awareness of Facebook Ads best practices and industry trends to continuously improve campaign performance.
Creative Lead
Schbang • August 2021 - June 2022
I leveraged my unique perspective as a strategic thinker, storyteller, and pop culture/social enthusiast to craft compelling narratives. As a wordsmith with a passion for consuming all types of content, I brought that same zeal to collaborating with teams to develop creative solutions and campaign strategies. I partnered with the business development team to propose data-driven, interactive ideas that won clients, and I stayed on top of industry trends to ensure our offerings were top-notch. Proactive ideation, client rapport building, and creative leadership were at the core of my approach.
Senior Multimedia Information Designer
LinkedIn • May 2018 - May 2021
Led a team of five data analysts responsible for managing, assigning, and reviewing data for machine learning projects.
Utilised data models, classifiers, and human labelling to generate comprehensive reports on project outcomes and performance.
Designed user-friendly dashboards for internal AI teams at LinkedIn, providing clear visualisations and insights into data analysis.
Relationship Blogger | Editor
Boldsky.com • March 2017 - August 2017
My responsibilities were:
- Create new ideas and content
- engage with readers
- Edit freelance articles
- bring more views to the website. I was one of the key contributors during my period of work.
From an average of 2000 visitors to a monthly average of more than 3 million visitors, my articles ranked below the paid articles of health section in Google Analytics.
Education
2014 - 2017
Bangalore University
BCom with Finance and Financial Management Services
2011 - 2013
Stewart Science College
Science - PCMB
2001 - 2011
Stewart School
Science with Commercial Applications as optional
Skills
Facebook Ads Facebook Ads Manager Google Ads Wordpress SEO Optimization SEO Copywriting Digital Marketing Campaign Budget Optimization Audience Targeting A/B Testing & Conversion Tracking Ad Copywriting & Creative Development Data Analysis & Reporting Visual Design Facebook Ads Metrics Project Management Communication & Collaboration
Languages
English — Professional Hindi — Fluent Oriya — Native or Bilingual
