Sophia Liao
資深行銷企劃
Brand Marketing Specialist
Taipei City, Taiwan
I’ve got a Bachelor's degree in Journalism Department. I also minored Public and Advertising courses during college. After graduating, I’ve ever worked in the retail industry of fashion and living to work in Marketing. So far, I have been in the Marketing field for over 10 years. I have the ability to integrate marketing and independent operations because of my study and work experiences for many years.
Computer skill
Windows, Office (Word, Excel, PowerPoint, Outlook)
Photoshop, Illustrator, ERP system, HTML, CSS
Profession Skill
Writing a Press release, Marketing plan, Sales promotion, PR, Events,
Manager official website, Social media, and so on.
Language
- Chinese
- English
- Taiwanese
Eduction
1997 - 2001
世新大學新聞系
新聞,廣告公關
1997-2001
Journalism B.S degree | SHIH HSIN UNIVERSITY
(Minor in Public and Advertising during university)
Work Experience
Brand Marketing Specialist
GREATALPS INDUSTRY Co., LTD
2016 - 2018
Taipei, Taiwan
- Handle all PR-related enquires and maintain a brand relationship with the press, celebrity, and KOL.
- Prepare PR material including communication calendar, and press release.
- Responsible for product loan, editorial shooting, and celebrity seeding.
- Maintain and renew the official website and branding social media.
- Plan and execute the press and in-store events.
1.年度品牌行銷計劃執行與預算控管。（品牌行銷）
2.廣告、公關活動企劃執行與結案。
3.名人與KOL合作案規劃與執行。（口碑行銷）
4.異業合作洽談。（如媒體、實體快閃店合作洽談）
5.媒體關係維護與接洽窗口，新聞稿撰寫與發佈，追蹤媒體報導狀況，整體媒體露出簡報，定期提供國外原廠行銷報告。
6.官網與品牌社群媒體經營與維護（例如FB 、IG與廣告投放）
Publicist
HBI Co., LTD(Home Boutique)
2008 - 2014
Taipei, Taiwan
- Support and execute the press and in-store events.
- Establish and maintain good media relationships with the press.
- Coordinate and collaborate with PR agency and store to complete the given marketing tasks.
- Complete the requests from the boss and supervisors.
從事品牌行銷企劃擬定，透過廣告、公關、媒體、品牌的資源整合與運用，以提升公司形象及產品競爭力。
1.公司對外的行銷活動與媒體活動之行銷企劃案撰寫、規劃，執行。（如：記者會、開幕酒會）。
2.規劃執行VIP活動以維繫現有客戶關係。（如餐敘饗宴、示範教學活動等）
3.負責媒體雜誌宣傳及新聞稿撰寫等相關事務。
4.提供銷售工具（如：產品型錄、簡介等）及其他相關的業務支援。
Brand Planer
TASAMENG CO., LDT
2004 - 2008
Taipei, Taiwan
- Coordination and monitoring of activities with external interfaces. contractors, designers, suppliers, and service providers
- Act as point of contact to support retail partner communication request such as department store DM, POS advertising
- Develop marketing materials such as images, copywriting, and GWP, etc.
1.規劃品牌年度行銷計劃與通路活動，行銷預算編列與預算控管。
2.媒體關係維護與聯繫窗口，新聞稿撰寫與發佈、媒體露出簡報。
3.每季品牌廣告形象企劃，商品形象照拍攝執行，與行銷工具統籌執行（如DM製作發包等）。
4.公關活動規劃與執行，如:產品展示會。
5.百貨公司提案與活動規劃。
6.CRM客戶關係維護。
Autography
My name is Sophia. I’ve graduated from Shih Hsin University with a Bachelor‘s degree in Journalism Department. I also minored Public and Advertising courses during this time. After graduating, I’ve ever worked in the retail industry of fashion and living to work in Marketing. So far, I have been in the Marketing field for over 10 years. I have the ability to integrate marketing and independent operations because of my study and work experiences for many years.
In my past working years, my key responsibility is to improve brand awareness, desirability, and visibility. I mainly work to maintain a good relationship with the press, KOL, and celebrities. To handle up and fulfilled the request from them. I was in charge of preparing marketing materials such as press releases, media, or PR pitches. Therefore, I have the ability and good skills to write press releases and copywriting.
I also maintain and renews the official website, manage social media such as Facebook and Instagram. In order to achieve the brand objective, I integrated communication sources to maintain and enhance brand voice and visibility. Meanwhile, I've implemented many PR events for new product launches, new store openings, and carried out many experience activities for our clients for example as the cooking class, and VIP night party. I’ve carried more than 30 events out in my past working years.
Usually, I have to coordinate and monitoring activities with external interfaces such as designers, suppliers, and service providers. I’ve gained more capability and communication skills. I am flexible and observant. In addition to I have high-stress resistance and good teamwork spirits.
When I was employed at Lebags company, I have proposed the KANGOL headwear pop-up store opening in HuaShan1914 Creative Park. I’ve not only made the proposal and present it to HuaShan but also held the opening gathering. I’ve invited some media and KOLs to attend it as well. There were a total of more than 30 people attended. After that event, there were several items of news exposure in the media. Estimated the PR value was over NT 5 million dollars. Besides, we have made NT 600 thousand dollars during the business period. We meet sales targets for the whole year. Because of this successful case we’ve gained other opportunities to hold the pop-up store at the other department stores.
I am confirmed that I am ready to work. Whatever I face any challenge in the future, I always do my best to reach the objects. Along with these experiences, I hope to develop myself to keep pace with the changes of the era in my profession. I believe that I can do well in this position.
