Sophia Liao

Key Achievements:

• Celebrity and Influencer Marketing: Collaborated with more than 10 celebrities and media outlets, partnered with over 20 influencers, successfully boosting brand awareness and generating a PR value exceeding one million.
• HuaShan KANGOL POP-UP Store Project Execution: Exceeded the sales target by over 50% and achieved an annual brand performance rate of over 100%. The pop-up store model provided the brand with opportunities to expand its distribution channels and added dedicated counters in the Shin Kong Mitsukoshi Xinyi Store, Zhongshan Store, and Taichung Store.

Key Achievements:

• PR Events: Planned and executed over 20 PR events of various scales, with the results and reputation-making PR activities a regular annual practice within the company.
• Media Relations: Published over 40 press releases, and over a hundred brand and product write-ups. Maintained an average monthly media exposure of 5-8 mentions, resulting in an estimated media exposure value of over tens of millions.

Key Achievements:

• Brand Image Planning and Execution: Completed over 5 seasons of brand campaigns, from ideation to execution, to create a premium brand image.
• Integrated Marketing: Effectively utilized resources to integrate promotions, achieving advertising results that exceeded expectations.

My name is Sophia. I hold a Bachelor‘s degree in Journalism and also minored in Public Relations and Advertising at Shih Hsin University. In my past career, I have been working in the marketing field, primarily in the trendy fashion and high-end home life industries. So far I’ve more than ten years of marketing experience. Due to my education and work experience, I possess the capability to effectively integrate marketing efforts and work independently.

In my previous work experience, my main responsibility was to increase brand awareness, desirability, and visibility. This involved building and maintaining relationships with the press, KOLs, and celebrities, and fulfilling their requests. I also had the task of creating marketing materials like press releases, images, and PR pitches. As a result, I have developed strong skills in writing press releases and engaging copywriting.

In addition to my responsibilities, I was in charge of website maintenance and updates, as well as managing social media platforms like Facebook and Instagram.  My main objective was to strengthen the brand's voice and visibility by integrating various communication channels. Additionally, I organized a variety of PR events, including product launches and store openings. Moreover, I conducted engaging activities for clients, such as cooking classes and VIP night parties. Overall, I have successfully executed more than 30 events during my career to enhance the brand's presence and customer experiences.

In my role, I regularly worked with external partners such as designers, suppliers, and service providers. This involved coordinating and overseeing their activities. Through this experience, I have developed strong communication skills and the ability to collaborate effectively with different teams. I am known for being flexible, attentive, and adaptable to changing situations. Additionally, I handle high-stress situations well and have a great team spirit.

While working at Lebags company, I arranged a pop-up store opening for KANGOL headwear at HuaShan1914 Creative Park. I created the proposal and presented it directly to HuaShan, overseeing the entire event's organization and execution. I invited media representatives and influential KOLs to visit, resulting in a successful gathering event. The event received substantial media coverage, estimated at a PR value exceeding NT 5 million. Additionally, we achieved the sales goal during the pop-up store's opening and met our yearly sales targets. This accomplishment led to further opportunities to host pop-up stores at other department stores.

I am ready and eager to work, and I approach every challenge with a determination to achieve my objectives. With my experiences, I strive to adapt and grow in my field to keep up with the changing times. I have confidence in my abilities and believe that I will excel in this position.