Ssu Chen

Chief Product Officer

📍  Taipei City, Taiwan
✉️  [email protected]

HIGHLIGHTS ✨

  • Fluent Mandarin-Chinese and English with culturally-rich background
  • Demonstrated expertise and extensive experience in developing blockchain-based products
  • Skilled in managing the 0-1 process, delivering projects from concept to completion
  • Successfully navigated the challenges of working in a startup environment and contributed to the growth of the company
  • Proven ability to lead and manage product development teams, as well as coordinate projects and execute action items internally and externally
  • Skilled at multitasking and communications, while also managing recruitment and internal training efforts
  • Well-versed in a wide range of design types, including graphic design, printing, product design, industrial design, UI/UX, and illustration
  • Committed to delivering high-quality work and ensuring the success of every project undertaken
  • Self-disciplined and self-motivated due to nourishing freelance experience

Work Experience

Chief Product Officer  •  Aegis Custody 幣護

October 2020 - Present・https://www.aegiscustody.com

Recruited as UI/UX designer, I rapidly advanced to lead the product development team utilising my extensive freelance experience. Known for being a results-driven person, my leadership skills and success in delivering results led to my promotion to Chief Product Officer in 2021.


✨ Overview

  • Developed and defined business offerings, while taking the lead in designing and developing a diverse range of blockchain-based custodial products and services.
  • Coordinated projects, both internally and externally, and effectively executed action items.
  • Multitasked while being responsible for recruitment and internal training efforts.
  • Established key performance indicators for each product and tracked performance against those metrics.
  • Stayed current with industry trends to guide product strategy and roadmap.
  • Successfully managed geographically dispersed teams and drove execution.
  • Actively drove the business forward, fostering strong partnerships and collaborative relationships with both partners and clients.
  • Contributed to fundraising rounds and developed supporting materials.
  • Assisted the firm in achieving SOC2 attestation.


✨ Launched Blockchain-Based Products

  • Developed a comprehensive custody solution featuring a proprietary key management system and policy-enforced approval flow, providing clients with a convenient one-stop-shop for their asset management needs.
  • Created an asset-backed tokenisation platform, incorporating an in-house built smart contract, to enable efficient and secure tokenisation of various asset classes.
  • Established a custodian-managed marketplace integrated with a CRM platform, allowing clients to transact their asset-backed tokens in a seamless and organised manner.
  • Designed and built an NFT gallery, offering a user-friendly platform for the showcasing of non-fungible tokens.
  • Developed a custodial DeFi yield aggregator that employs an in-house built smart contract driven strategy to maximise returns for clients.
  • Built a fiat on and off ramping gateway, enabling easy conversion between digital and traditional currencies.


✨ UI/UX Design

  • Designed and developed responsive websites and product landing pages.
  • Created custom UI elements, prototypes, clipart, patterns, and icons.
  • Planned and iterate UX flows for products.
  • Prepared UI design guidelines for development teams.
  • Implemented visual elements from existing UI libraries.


✨ Graphic Design

  • Developed visually appealing graphic materials for various purposes.
  • Designed professional corporate decks and other official materials.
  • Established corporate visual identity and branding.
  • Created business cards and designed corporate signage for print.
  • Planned and organised exhibitions.


✨ PR & Marketing

  • Collaborated with international PR firms across multiple regions, including Germany, Singapore, Hong Kong, Bali, and the US, to enhance brand recognition and media outreach.
  • Established effective marketing strategies, delegated tasks, and reviewed PR plans to ensure accurate expectations were met.


✨ Human Resource & Recruitment

  • Designed and implemented an employee lifecycle management system from scratch
  • Conducted candidate interviews across various positions
  • Organised team-building activities
  • Coordinated office relocation and renovation projects
  • Managed employee relations and communications


Freelance Designer  •  SSUDIO 艸魚禾蘇創意工作室

December 2016 - Present

As a highly experienced designer, I launched my own design studio and worked remotely as a full-time freelance designer for clients both onshore and offshore, cultivating a wide range of skills in the process. I took pride in my ability to multitask, handling multiple projects from conceptualisation to final delivery, and excelled at taking projects from 0 to 1. I worked with a variety of clients, from small startups to large corporations such as Microsoft and government agencies, and my versatility extended beyond client scale. I was proficient in a wide range of design types, including graphic design, printing, product design, UI/UX, and illustration, and was dedicated to delivering high-quality work and ensuring the success of every project I undertook.


✨ Main Projects Undertaken

  • Branding and visual identity planning, naming
  • Product design, graphic design, packaging design
  • Various printed materials, wedding peripherals design, exhibition planning
  • Hand-drawn, digital drawing, character design
  • UI/UX design, WordPress website development
  • Marketing strategy ideation, copywriting
  • English content writing, proofreading, Chinese-English translation


✨ Summary of Achievements

  • Completed more than 113 diverse projects of varying scale and complexity
  • Served diverse clients, from pioneering startups to transforming traditional industries
  • Delivered top-quality services to clients across a global market, with a strong presence in Taiwan, Hong Kong, Japan, Australia, China and Thailand
  • Earned the trust of prominent clients such as Microsoft, ITRI, and government agencies


Design Director  •  Unicorn Skincare 獨角獸型男保養

February 2016 - November 2016・https://unicornskincare.com

Invited to be the Design Director of this Taiwanese e-commerce startup, I spearheaded the development and launch of six successful products within a year, all of which have remained bestsellers to this day. In addition to leading the design of all visual elements and branding, including print materials, digital advertising, and packaging, I also had the privilege of traveling with the company to participate in the renowned 500 Startups accelerator program in Silicon Valley.


✨ Key Responsibilities

  • Designed visual elements and developed brand identity guidelines
  • Managed various print materials, including final proofreading, material selection, and printing process
  • Developed digital content, such as advertisements, graphics, and social media visuals
  • Designed packaging, including structure, graphics, materials, budget control, and production management
  • Established product development SOPs and conceptualised various marketing activities while planning implementation details

Education

RMIT University

Industrial Design (Hons)

2012 - 2015・1st Class Honours

@ Melbourne, Australia

University of Strathclyde

Product Design & Innovation

2014 - 2014・Exchange on Scholarship

@ Glasgow, Scotland

Skills

   Photoshop      Illustrator      Keynote      Figma      WordPress      Zeplin      Notion      Project Management      Product Management      Problem Solving      UIUX design      Blockchain      Graphic Design      Product Owner      Communication Skills      Vegas Pro   

Languages

   English — Native or Bilingual      Chinese — Native or Bilingual