黃翊宣

Senior Product Marketing Specialist  •  Microfusion

七月 2022 - 六月2023

- In charge of Content Marketing, Social Media Planning, and Event/Exhibition Organization.
- Coordinated SEO Program, Design Planning (booth poster/event banner/DM/freebie), Digital Ads Optimization, Marketing Budget Allocation, and yearly Joint Business Plan.
- Collaborated with Tech Media and third-party vendors for event planning, execution, and PR exposure.

Product Marketing Specialist  •  Microfusion

五月 2021 - 六月2022 

- Allocated marketing budget half-yearly, tracked lead conversion of marketing campaigns and reported to Google Cloud partner marketing manager monthly.
- Hosted 25+ webinars, delivered monthly newsletters, planned weekly Facebook posts, and optimized Google Ads to increase awareness of Google Cloud Platform, Google Workspace & Chromebook.
- Created weekly content including product articles, event pages, press releases, and customer success stories to improve SEO ranking of Microfusion official website.
- Collaborated with telemarketing agencies quarterly to conduct target market survey and needs assessment.

PR Assistant  •  Edelman Taiwan

十二月 2018 - 七月 2019

- Analyzed competitive landscape for various industry sectors (mobile dating apps, high-end restaurant chain, music streaming platforms) to position clients in entering a new space.
- Covered media monitoring and analyzed press releases to summarize industry trends and tech innovations.
- Managed social media platforms for clients and created slogans and campaigns to facilitate product launch.