Sep. 2020 - Present (Taipei, Taiwan)

PureMilk Co., Ltd.

1. Focus on Trade Marketing and Product Management in these two years and closely work with key accounts. Be familiar with various types of retail channels, including CVS, Supermarket, Hyper, Organic store, and also EC platforms.
   
2. Launched 3+ products and delivered the go-to-market strategy. Lead cross-functional teams in the development of new products from concept to launch.
3. Take charge of planning and executing over 10 sales channel cooperation projects.
   
4. Deliver advice on sales channels and pricing strategies.
   
5. Participate in integrated marketing, PR, CRM projects.
6. Demonstrate company value through issues such as ESG and CSR.

Feb. 2018 - Sep. 2020 (Taipei, Taiwan)

Lion Travel Service Co., Ltd.
Business Planner (Marketing Division)

1. Took charge of project management of 5+ projects. Such as Travel Fairs, CRM project and dashboards establishment. Closely collaborate with the sales department, product department and also marketing department (CRM and data analysis function included).Process building, optimizing, managing.
2. Developed 10+ SOPs for the marketing department. My position was under the marketing department, committed to making the entire department's operations smoother, including collaboration with cross-functional departments.
   
3. Marketing budget control, performance review.

July 2017 - Dec. 2017 (Taipei, Taiwan)

RoboTech Co., Ltd.
Product Marketing Specialist

1. Social media operation, content production.
2. Lead various marketing campaign.
3. Official website and product function optimizing.