賴思瑀 Debbie Lai
As a passionate and logical marketer,
I had launched more than 20 products in 3 years.
I believe that brand value can bring huge changes to consumer's behavior.
Current Position: Senior Brand Executive, Taipei, TW
Email: [email protected]
Mobile Phone:0981-879-876
Work Experience
Senior Brand Executive, Consumer Product Business Division, Kao TW 2017.03-
．Realized over 180% sales value growth and double market share growth in main channels by proposing customized products and executed Kao shampoo scalp line renewal marketing plan
．Cooperate with local designer for product design and held press conference which attracts more than 100 reporters and contributes more than 2.5 million media value.
．Executed half year deep brand communication project with parenting magazine 親子天下: web video filming in factory, 3 editorials of brand recommendation
．Managed and launched Business to Business brand line, Fiesta as Costco exclusive products.
Brand Executive, Consumer Product Business Division, Kao TW 2015.04-2017.03
． Developed over 20 products by coordinating Japan Business Unit, local factory and R&D division
． Realized 3 million annual profit goal through variant efficiency improvement plan and package material adjustment.
Education
Bachelor of International Business, National Cheng Chi University (NCCU), TW 2010.09-2014.09
． Coursework included Macroeconomics, Microeconomics, Statistics, Accounting, Business Law, Strategic of International Enterprise, International Communication and Negotiation, Multivariate Analysis
．Minor in English Literature Department, National Cheng Chi University (NCCU)
．Attend Foreign Affairs and Negotiation Program offered by Department of Diplomacy, NCCU.
．GPA: 3.42 out of 4.0
Exchange Program, Economic and Business, University of Amsterdam, Holland 2014.09-2015.01
． GPA: 3 out of 4
Skills
Coordinator and leadership
．Start from Kao: Attend sharing conference and share marketing working experience with college students as employee representatives.
．Cooperated with Korea and Japan college students in Global Partnership of Asian Colleges(GPAC)
．Coordinate 34 staff members to complete a two-day camp for nearly 70 students as vice chairman of guitar society
Quantitative and qualitative research
．Co-authored a 28-page English essay on the Impacts of TPP on Taiwanese Economy with GTAP model(quantitative research)
．Presented to more than 100 Asian students and professors
．Wrote a 10-page Essay on economic institution comparison on financial industry (qualitative research)
Language Ability
．Native Speaker of Mandarin
．Fluent in English
(TOEIC: 940, TOEFL IBT:110)
．Familiar with Japanese
(JLPT N2)
