Chia Chen Sung

SaaS business | Entrepreneurship

An entrepreneurial individual with more than 10 years of experience in multiple functions placing an emphasis on marketing, management and technology.

  Taipei, Taiwan   

Work Experience


Ematic Solutions  •  2021 - Present

Ematic Solutions is a Singapore-headquartered Software as a Service (SaaS) company, was built with a mission to drive real value for companies large and small with their digital marketing.

Regional Lead, East Asia

Ematic Solutions  •  2019 - 2021  •  East Asia

  • Reviewed, grew, expanded current/ new markets in the East Asia region, which including Japan, China, Taiwan, Hong Kong, and the Philippines.

Country Manager, Taiwan

Ematic Solutions  •  2017 - 2021  •  Taiwan

  • Started Ematic Taiwan office from scratch and reach Top 1 growth among all regions.
  • Establish local full functional team across sales, growth, operation, customer success, and engineering service. Ensured the alignment of company goals while proceeding with plans and execution locally with cross-functional stakeholders.

Business Development Strategy

MENENO  •  2017  •  The United Kingdom

A technology-oriented company that has developed novel microstructured nano-TiO2 products for use in improving the human living environment. You can find more information here.

Business Development Strategy/ Product Marketing/ Business Development

Independent Consultant for Startups  •  2015 - 2017  •  The United Kingdom

Investment Pitch | Product Marketing | User Research | MVP

A strategy consultant for several startups, developing their product marketing strategy and providing a deep understanding of their market, consumers and products.

  • Identified business growth opportunities, developed customised company sales pitch to support fundraising.
  • Created product landing page showcasing the company’s features and its prototype to improve communication with investors and consumers.
  • Defined the job descriptions and recruited designers and engineers for a user interface and experience team (UI/UX)

EMEA MBA Marketing Intern

Juniper Networks  •  2015 - 2017  •  The United Kingdom

Vertical Marketing (FSI) | B2B Go-To-Market | Strategy & Planning

  • Developed a strategic vertical marketing plan of Financial Services Industry (FSI) for Juniper EMEA region to create a 25%+ marketing-sourced pipeline within the end of 2017.

Account Manager

Ogilvy  •  2010 - 2015  •  Taiwan

Branding Strategy | Project Management | Consumer & Tech PR | Digital/Social Media | Community Engagement

Account lead of a six-member team for key branding clients, including Heineken, Dell, FarEasTone, Western Digital, and ASICS.

  • Defined integrated marketing strategy and consulting services for global brands across all channels, including digital, print, outdoor, and social. (Paid, Own, Earn media) to improve 80% of user engagement rate and 120% of exposure for clients.

  • Collaborated intensively with cross-functional international teams, such as in-house marketers, business 
stakeholders, advertising, digital marketing agencies, and design houses. Ensured the alignment of the product and branding strategy with 50+ campaign delivery.
  • Built and engaged 5+ communities ranged from Developers, Startups, Runners, Music Lovers, and Fashion Society 
using innovative community initiatives, including O2O runner club, developer forum and award ceremony, 
social media campaigns, and pop-up roadshow, cross-brand campaign sponsorship, and meet-up events.
  • Led branding, corporate, and digital/social media strategies with excellent Public Relations campaigns and efficient ROI.

Leader of Sales and Marketing Internship Program

Ogilvy  •  2010 - 2015  •  Taiwan

Campaign Management | Market Research | Student Community Engagement

  • Led the recruitment strategy for the Nationwide internship program, increasing 200% of the impression rate among 60+ campuses and managing up to 200 interns per year.
  • Quantified and analyzed first-hand market data for perusal by Sales Department at global headquarters.
  • Partook in both strategic planning and execution phases of the official launch of Eee PC.
  • Planned and executed marketing activities.


Manchester Business School

Master of Business Administration (MBA)  •  2015 - 2017  •  The United Kingdom

  • Entrepreneurial Project winner of 1st place at the Manchester Business School.
  • Venture Capital Investment Competition Finalist at the Manchester Business School.

Rotterdam School of Management, Erasmus University

International Exchange Student  •  2016  •  The Netherlands

Yuan Ze University

Bachelor's Degree, International Business and Marketing  •  2006 - 2010  •  Taiwan

  • Yuan-Ze Academic Silver Medal (2nd high honor in academic achievement).
  • Award Certificate of Active Participation in School Activities and Services.