Chung Ping Tseng

Product Manager/ Project Manager

  Taipei, Taiwan

1.5 years of product marketing and 1.5 years of project management experience in the internet industry. Specialize in collecting and transforming product needs with qualitative and quantitative research, managing product increments and iterations with agile development. Have basic concepts and practical experience of UIUX and programming by self-learning and doing side-projects.

   


Work Experience

Product Manager

25sprout 新芽網路股份有限公司 /  SurveyCake  •  Jan 2021 - Present

Project Manager

25sprout 新芽網路股份有限公司 /  SurveyCake  •  Jul 2019 - Jan 2021

Product Manager

MoBagel  •  May 2019 - Jun 2019

Product Marketing Intern

25sprout 新芽網路股份有限公司 /  SurveyCake  •  Jul 2016 - Feb 2018

Collected product needs and identified product features with qualitative and quantitative research. Planned marketing strategy and executed marketing campaigns and product experiments. Organized product tracking settings, and introduced 3rd party services like Amplitude and GTM.

  • Assisted SurveyCake in growing from zero to top 2 online survey software in Taiwan in 1.5 years.
  • Built SurveyCake blog from zero, wrote 40 articles in 1 year, and kept signup conversion rate of traffic from the blog to the website at 30%.
  • Improved SEO ranking of many trending keywords related to SurveyCake with inbound marketing, and indirectly brought many business cooperation and customers.
  • Increased the traffic from survey pages to the website by 190% and the click through rate of one of the pro features by 110% with data analytics and product experiment.
  • Promoted SurveyCake to consumers and customers in 4 trade shows, including WCIT, MeetTaipei.
  • Hosted 3 questionnaire design workshops for the NTU Entrepreneurship Center.
  • Made 2 sales kit slides for business customers and investors.

Project Manager Intern

25sprout 新芽網路股份有限公司 /  SurveyCake  •  Jul 2016 - Jun 2017

Interacted with clients and defined project needs. Discussed project spec, schedule and budget with other colleagues and helped making the proposal in order to get the contract. Collaborated with the project team to ensure the project delivered on-time and on-budget as well as good quality and integrity.

  • Assisted in the management and delivery of 18 web and app projects.
  • Defined a project spec and made the proposal to the clients.

Project Consultant Intern

FlyingV  •  Jul 2016 - Jun 2017

Collaborated with the proposers to complete the project. Planned marketing strategy and executed marketing campaigns for each project in order to achieve the funding goal. Developed potential projects and made the proposal to the proposers.

  • Assisted the content and marketing of 52 funding projects.
  • Developed 3 projects for flyingV.
  • Interviewed 2 project teams and issued the press release on cooperative media.

Education

National Chengchi University

Master of Science - MS Technology, Information and Intellectual Property Management (GPA: 4.0/ 4.0)  •  2016 - 2018

Master’s Thesis: The study of service design for wedding photography studio

National Central University

Bachelor of Business Administration - BBA, Finance •  2012 - 2016


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