Work Experience
Marketing Manager, Digital Advertising
Amazon • Aug 2021 - Present
Manager, Programmatic
Red Fuse Communications • Dec 2020 - Jul 2021
Senior Associate, Programmatic
Red Fuse Communications • Jun 2020 - Dec 2020
Senior Associate, Trading Desk
Wavemaker • Sep 2019 - Jun 2020
Senior Associate, Trading Desk
Mindshare • Mar 2018 - Sep 2019
Associate Digital Media Planner
DiMassimo Goldstein • Jun 2016 - Jan 2018
- Create and update dashboards weekly by pulling data from ad serving platforms (Google/Yahoo/Facebook/DSP) and scrub/analyze/visualize data using comprehensive formulas (Vlookup, If, Search, Pivot Table) on excel to optimize accordingly and provide strategic insights to the clients
- Implement and traffic ads/tags on self-serving platforms
- Increase Salesforce leads by applying the most efficient tactics and channels along with optimizing throughout the campaign
- Plan and present the quarter media decks/ATBs directly to CMOs. Suggest new outlets/tactics by analyzing historical data as well as researching new opportunities
- Delegate assignments as well as coordinate internally (Account/Strategy/Creative teams) and externally (vendors and clients) to achieve goals timely and successfully while ensuring the quality of campaign deliveries
Market Research Analyst
SlingSquare • Feb 2016 - May 2016
- Create business model by analyzing the market and competitors through market research and SWOT analysis
- Generate P&L report by researching and calculating the number of possible users, costs and profits
- Report directly to CEO and potential investors
Digital Marketing Intern
PBJ Marketing • Feb 2016 - May 2016
- Create and analyze competitors’ profiles that include page insights, engagement rates and top SEO keywords
- Build SEO contents by inserting high volume keywords and applying story-telling skill to engage the audiences
- Assist Operations manager to manage clients’ Adwords accounts to enhance ads positions by using keyword planner, Google Trends and Moz
Digital Marketing Specialist
British American Household Staffing • Sep 2015 - Feb 2016
- Boosted Fb, Twitter and IG post views 194.74% by publishing engaging contents and managing PPC ads daily
- Increased application rates and built brand image by creating flyers and blurbs for partnership
- Improved Google search ranking by applying competitor’s keyword in SEO strategy
- Reached avg. position 3.14 in Google Adwords by optimizing campaigns and adding geo-targeting keywords
- Applied best channels in reaching candidates and clients by analyzing customer database
Head of SEO Content Marketing Team
Souvenirs.nyc • May 2015 - Aug 2015
- Enhanced page views 150% by creating keywords in content for product descriptions and blogs
- Reached NO.1 in Google Search results page by applying SEO skills in NYC foodie/fashion blogs outreach
- Engaged target audiences in exploring the website by directed authentic Brooklyn artists’ videos
- UI/UX optimization for E-Commerce marketing, including merchandising, pricing and product display
- Delegated CEO’s assignments and created schedules for team members to achieve goals timely and successfully
Education
New York University
Master of Science (M.S.), Integrated Marketing • 2014 - 2016
- Oreo Market Research: Used pivot table, chi-squared test to evaluate the effectiveness of questionnaires
- Business Analytics: Converted, summarized and visualized data into information for analysis on SAS
- Search Marketing: Planned media flight, keywords, SEO, SEM for blog and analyzed on Google Analytics, Adwords
Shih Hsin University
Bachelor's degree, Journalism • 2009 - 2013
