Estelle Chiu
Project Manager at Facebook | HEC Paris MBA | Strategy & Digital
Project manager focusing on digital transformation, previous experience including information process design, crowdfunding sales operation, and digital banking payment improvement for both the consumer & corporate clients.
Founder of female leadership program inside the company, promoting gender equality for professionals.
An amateur journalist for modern art gallery for contemporary artists like Petah Coyne & Peter Zimmermann.
Work Experience
Project Manager, Global Community Operation
Facebook, Dublin, Ireland • Jun 2021 - Present
MBA Intern, Project Manager, Global Community Operation
Facebook, Dublin, Ireland (Remote) • Jun 2020 - Sep 2020
Great performance with return offer in 2021.
Oversea Business Developer, Creative Crowdfunding
Backer Founder (Remote) • Jul 2019 - Feb 2020
A crowdfunding consultancy in Asia that has successfully helped campaigns raise over $30 million across international platforms, including Kickstarter, Indiegogo & Zeczec.
Part-time working during MBA studying.
- Amplified the number of overseas business partnership by 20% through building up collaboration model and worked with the market team to launch oversea products in Taiwanese online crowdfunding platforms
Digital Banking Analyst, Customer Franchise
Citi • Jan 2019 - Jun 2019
- Increased 25% digital user numbers with estimated 10 million in revenue from monthly installment by structuring marketing launch plan for new user experience revamp
- Initiated testing campaigns with internet & telecommunication player, LINE, to target non-digital-banking customers and aimed to transfer them into digital users for e-statement, mobile platform, and online payment
Marketing & Business Analyst, Commercial Banking
Citi • Jul 2017 - Dec 2018
- Stimulated 16% virtual card accounts transactions & explored 18 potential streamline process by holding pilot APAC design thinking methodology workshop for top Taiwanese travel agency
- Built up pioneer banking services model focusing on digital sector such as e-commerce & online services
- Prioritized digital enterprises targeting lists with 30% conversation rate by building up filtering methodology
Management Associate, Global Consumer Banking
Citi • Jul 2016 - Jun 2017
- Optimized wealth management bank-insurance channel by digitalizing monitor system between frontline and insurance partners with 80% time-saved and 50+ branches daily input-centralized
- Initiated mobile-based credit cards process enhancement with 55% application effort-saved by using Optical Charterer Recognition, estimated with 10% increases on form completion rate
Education
HEC Paris
Master of Business Administration • 2019 - 2021
- Specialization | Strategy
- Extra Certificate | Kering Luxury Management (2020)
- MBA Project Topic | How the e-commerce market potential for premium products (Luxury & Design) in South East Asia in 5 years from now?
National Taiwan University
Bachelor of Business Administration - BBA, Finance, General, 3.91 • 2010 - 2015
- Major | Finance
- Boards | NTU Consulting Club Director of Academic (2015)
Bachelor of Arts - BA, Foreign Languages and Literatures, General, 3.91 • 2010 - 2015
- Minor | European & British Literature
- Boards | NTU Art Festival Director of Events (2014)
Volunteer Experience
Co-founder & Chair, Women's Network - Taiwan
Citi | Human Rights • Oct 2017 - Jun 2019
- Established the gender-equality network to solve company policy gaps for harassment and maturity leaves, and built up mandatory training for all departments to raise the awareness of diversity and working ethics
- Drove membership growth by 120% achieving rate and brought Taiwan to be the fastest growing network in APAC
- Raised 1 million NTD sponsorship from TW CEO and APAC diversity committee to run international women day program with 3000+ staff participation
Core Team as Public Communication in Taiwan
HeForShe | Civil Rights and Social Acition • Feb 2018 - Jun 2019
Licenses & Certifications
Kering Luxury Strategy & Management Certificate
Kering
Issued in Jun 2020 | No Expiration Date
Diplôme d'Etudes en Langue Française (DELF) - B1
Ministère de l'Éducation nationale
Issued May 2019 | No Expiration
