- Hands-on experience in cross-cultural qualitative user research across Asia, Europe, North and South America.
- Exceptional knowledge of different research methodologies in theory and practice.
- Skilled in developing user surveys and remote/online user tests with tools like SurveyMonkey and UserTesting.
- Good cross-functional communication and presentation skills.
- Deep knowledge in HCD, Design Thinking process, and brainstorming workshop facilitation.
- Efficient and goal-oriented problem solver in the rapid iterative product development cycle.
Product
Work Experience
User Experience Researcher
Google • Apr 2020 - Present
UX Research Lead
Badoo • Nov 2018 - Mar 2020 • London, Greater London, United Kingdom
UX Researcher
Badoo • Nov 2017 - Oct 2018 • London, Greater London, United Kingdom
Leading user research projects for the products of Badoo Group.
UX Research Lead
Bumble • Nov 2018 - Mar 2020 • London, Greater London, United Kingdom
UX Researcher
Bumble • Nov 2017 - Oct 2018 • London, Greater London, United Kingdom
User Researcher
Cheetah Mobile • Dec 2015 - Nov 2017
Security Master | PhotoGrid | Clean Master | WhatsCall
- Led multi-disciplinary members to conduct in-depth interviews, focus group, moderated usability test, and contextual inquiry in Taiwan, China, India, Indonesia, Germany, the U.S.A, and Brazil.
- Developed and analyzed user survey, NPS study in different countries by using SurveyMonkey.
- Designed and implemented task-based remote usability test with detailed plan and script by utilizing UserTesting.
- Provided worldwide user insights to the top management and facilitated cross-functional product members to brainstorm new product features.
User Researcher
Cheetah Mobile • Oct 2013 - Sep 2015 • Taiwan
Zenfone | ZenPad | ROG Gaming
- Worked closely with product managers, designers, and engineers to identify research objectives and plan user research activities.
- Conducted global quantitative/ qualitative user research and usability tests in Asia, Europe, and North America.
- Led innovative projects as a facilitator by human-centered design methodologies in product strategy planning.
- Developed series of ASUS design thinking training programs and gave lectures/ workshops to all ASUS employees.
User Experience Design Intern
88tc88 • May 2012 - Jul 2012 • Berlin Area, Germany
Worked in collaboration with a creative and international start-up team in Berlin. Recruited to promote early-stage generative research and incorporated results in prototype design for an online music platform.
- Analyzed digital content markets in China to support strategic planning.
- Proposed UX concept and features for the new online music platform.
User Experience Design Intern
Yahoo! • Jul 2011 - Aug 2011 • Taiwan
- Assisted senior designers on a “Photo Blogging” user research project. The tasks include designing the research process, interviewing users, analyzing and synthesizing research data, extracting insights, and brainstorming with the development team.
- Participated in “Wretch Mobile” project team. Responsible for usability tests and video editing of the testing process to demonstrate key insights to the engineers and managers.
- Self-conducted an innovative concept design based on user-centered design methodology. Adopted text mining and information retrieval techniques to integrate different social media into Yahoo!’s services.
Co-Founder
d. Taiwan (renamed as Pebbo) • Jan 2011 - Jul 2011 • Taiwan
- Co-operated with Stanford d.school alumni to promote Design Thinking in Taiwan.
- Hosted and coached workshops for business executives from Acer, Asus, Quanta, LCY chemical, Lion travel, and professors from NTU, NTHU, NCCU.
Education
2012 - 2012
Hasso Plattner Institute
Program Study, Design Thinking
2011 - 2012
Friedrich-Schiller-Universität Jena
Program Study, Psychology
2009 - 2012
National Tsing Hua University
Master's degree, Service Science
Service Design | User Research | Design Thinking | Data Mining
2005 - 2009
National Central University
B.B.A., Management Information Systems
Enterprise Resource Planning | Information Systems | Web & Database Development
