Jonas Lo

Alibaba | Tmall | Google Ignite | Rakuten | Digital Marketing | Business Development | E-commerce | Start-up | Social Enterprise

💡About my professional experience

  • Over 6 years of E-commerce working experience in top global e-commerce platforms such as Alibaba, Rakuten.
  • Global E-commerce talent with APAC working experience in China, Southeast Asia, and Taiwan.
  • Digital marketing academy in Google Ads, Google Analytics, and Google ignite program.
  • 0-1 Start-up market expansion experience in Southeast Asia.
    Cross-border E-commence experience including USA, EU, China, Southeast Asia, and Australia.
  • Focus on digital marketing, business development, and e-commerce user growth skills.
  • More than 5 different cross-culture leadership experiences in company and NGO projects.
  • Trilingual (Native Chinese Speaker, Business Level English, and Basic Bahasa Indonesia)


💡About my characteristic

  1. Fast Learner
    Adapt to the fast-changing environment and break down problems into small, digestible chunks that make it easy to come out for an impactful solution
  2. Team Player
    I do believe that a successful team requires 「T.E.A.M.」 value. The 「T.E.A.M.」is the abbreviation of Trustworthy, Enthusiasm, Action, and Mindset. With this value, it is possible to break through all the barriers and create a legacy.
  3. Goal Achiever
    Dedicated to achieving the goal on time and never settling to the mission and maximizing team success.

Work Experience

Tmall Global, Category Marketing Manager  •  Alibaba Group

Mar 2019 - Jun 2020

Program member in AGTD. AGTD(ALIBABA GLOBAL TALENT DEVELOPMENT) is the global program aimed at developing global talents in Alibaba.

  • Set up growth strategy and execute category analysis, personalize algorithm and diverse marketing campaigns to increase GMV and maintain reasonable P&L.
  • Executed 360-degree marketing plan including brand event, affiliate marketing, KOC social-commerce, SEM and Loyalty program to acquire new users and manage member retention. (AARRR)
  • Launched and planned anniversary super sale campaign such as 38 Queen's Day, 618 Half Yearly Sale, Double 11 Global Shopping Festival.

Business Development Manager  •  EZTABLE

Feb 2017 - Oct 2018

EZTABLE is the Asia-leading provider of 24-hour online reservation service for premium restaurants. We not only provide the convenient online service to customers but also empower restaurant managers with analytical data on customer behaviors, so they can improve accordingly to deliver superior hospitality and personal dining experiences. Simply put, EZTABLE is the best communication platform for customers and restaurants.

  • Took in charge of Indonesia market business expansion with leading brand partners.
  • Executed digital marketing to acquire new potential members.

Executive Association in CEO Office (Strategic Marketing Project) •  EATABLE

Sep 2016 - Feb 2017

  • Conducted marketing campaigns to achieve 389% YoY growth of reservation booking orders.
  • Executed a 360-degree marketing plan and integrated online and offline marketing to increase brand awareness and boost the highest search growth on Google Trend.

E-Commerce Consultant  •  Rakuten

Sep 2015 - Sep 2016

Rakuten, Inc. (TSE's first section: 4755) is the largest e-commerce company in Japan and the third largest e-commerce marketplace company worldwide. Rakuten provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing, and professional sports.

  • Empowered brand partners to define specific product-market fit, design high-quality service flow, and execute digital marketing campaigns.
  • Achieved 40% a year of year growth over 6 months and integrated diverse resources to design a creative marketing campaign.
  • Increase 600% order performance for the Healthcare new brand merchants in the half year since the launch date.
  • Be the first digital marketing trainee and group leader of 1st Google Ignite Program.

Education

National Taiwan University of Science and Technology

Bachelor's Degree, Double Major : Business Administration & Finance, GPA : 3.7/4.0  

2010 - 2014

[Courses]
E-commerce, Regression model, Statistics, Marketing Management, internet marketing, Service Marketing, Social media management, Key Industry analysis, Strategic HR management, Accounting, Macro-Economic, Financial management.