Lydia Lin

Organic Search Manager (SEO)  •  MediaCom, GroupM, WPP PLC

Feb 2019 - Present  •  New York, United States

• Developed Global SEO and E-Commerce strategies for two international brands. Reported on monthly performance in global retailers: Amazon, Best Buy, Walmart, and Target.
• Created Keyword Research Template and coordinated with other media verticals including paid search, social and TV with branding and new product launches.
• Assisted with the site redesign and focused on Page Speed and Structured Data to build brands’ presence in mobile first, voice search, and image search.

SEO Consultant (Part-time)  •  Taking Down Giants Now

Feb 2020 - Apr 2020  •  New York, United States

A feature documentary film and a movement inspiring young women and girls and others on the planet as well, taking down giants in their own unique way!

• Set up basic SEO Strategy including Competitive Analysis, Keyword Research and Content Strategy to help improve the visibility of this Global Social Movement.

SEO Analyst  •  360i, Dentsu Inc.

Apr 2018 - Jan 2020  •  New York, United States

• Main Technical Analyst across 5 accounts: conducted in-depth Technical Audits, debugged HTML and CSS then worked with Development Team for implementations.
• Developed Content Gap Analysis to identify content opportunity, brand visibility, competitive landscape and further integration with E-Commerce, Paid Search & Social.
• Created POVs on topics including Visual Search, Video SEO, Social SEO and Search Intent Mapping to customer purchase journey.

SEO Strategist  •  Resolution Media, Omnicom Group

Aug 2017 - Feb 2018  •  New York, United States

• Conducted audits and participated in website redesign for GSK brands and saw 30%-50% increase in organic traffic and 10%+ increases in rankings YoY across 11 accounts.
• Delivered and presented researches to the client including Search Behavior Analysis, Keyword Research, Competitive Analysis, Technical Audit, Link Building Strategy, Video Audit, and Monthly/Quarterly/Annual Reports.
• Worked with partner agencies to help assist ad hoc deliverables including page and video optimizations, site launch, and site redesign to help optimize the site performance.

Integrated Marketing Intern  •  CBS Local Digital Media

Apr 2018 - Jan 2020  •  New York, United States

• Monitor audience metrics and adjust strategies to match clients’ goals.
• Participate in weekly meetings and coordinate with other departments on national projects.
• Pitch ideas for clients’ ad packages and marketing campaigns on cross-markets and assets.
• Research on industry news and competitive analysis weekly.

Editorial Assistant  •  Social By Definition

Oct 2015 - Dec 2015  •  New York, United States

• Write contents about the latest happenings of social media and the brands
• Edit clients’ short videos to enhance the engagement rate and reach of the audience
• Optimize SEO rankings by using Google tools and several SEO applications
• Observe trends on social media and follow the updated functions of the platforms

Master's Degree, Integrated Marketing

New York University

2014 - 2016  •  New York, United States

Relevant courses: Search Marketing (SEO/SEM), Database, Social Media and the Brand, E-Commerce, Web Analytics, Competitive Analysis and Digital Marketing