Hi! I am Salie, a Taiwanese product designer currently based in Bangkok.
I have created digital products since 2016, striving to make people enjoy the digital world through memorable, useful, and friendly experiences. I seek to create simple aesthetic interactive experiences by learning, practicing, and reflecting regularly.
At the beginning of my career path as a designer, I delivered various designs for clients from leading tech companies, startups, and design agencies. Currently, I am a Product Designer at Agoda. I worked on Agoda Flights for the next level after it launched in mid-2019, curated a better experience for Product Marketing, and now focusing on the Quarantine Hotel project and the experience of Accommodation Booking.
At Agoda, I co-initiated a recruitment/mentorship program and gave a public speech to increase awareness of Agoda Design, and partnered with Thammasat Design Center to mentor a couple of talents. The program finally becomes a regular session in the Agoda design team.
Work Experience
Product Designer, Hotels Booking Experience
Agoda • May 2021 - Present
Leading the web experience in the part of the hotel booking process for Agoda Accommodations. Proposing a product roadmap based on data analysis and UX research. Managing stakeholder relationships with cross-functional roles.
Product Designer, Product Marketing
Agoda • Oct 2020 - May 2021
Worked on Product Marketing, which includes Pricing to upsell better deals, Pulse Marketing to generate and join campaigns easier, and SEO to optimize the mobile experience.
Product Designer, Flights Booking Experience
Agoda • Jun 2019 - Sep 2020
- Designed and shaped Agoda Flights, a new product launched in mid-2019, and now hit an average of 1K+ of daily booking.
- Directed and organized the scrum for app platforms.
- Collaborated closely with designers, UX researchers, data scientists, engineers, and product managers to bring new features and enhance the product.
- Collaborated closely with the design system team to deliver new components with comprehensive documentation and guideline.
- Co-initiated a recruitment & mentoring program for Agoda Design, which partnered with Thammasat Design Center to coach the participants to complete the design challenges from research to the final solution. Successfully hired a new designer in the team.
Web Designer
Tenten Creative | 転転創意 • Sep 2016 - Jul 2018
- Conceptualized, directed, and designed digital experiences on several projects from large scale revamping to the marketing campaign. Clients from e-commerce, jewelry to the industrial industry.
- Launched a movie forum from scratch, which is an internal initiative project.
Social Media Editor
流線傳媒股份有限公司 Fusionmedium Inc. • Jul 2015 - May 2016
- Reorganized the content strategy of VidaOrange.com, supported content marketing, native advertising, and wrote articles.
- Achieved page likes by 142% on Facebook business page and average page views to 6K on the website.
- Coached interns on experimental projects.
Translator and Editor
流線傳媒股份有限公司 Fusionmedium Inc. • May 2014 - May 2015
- Translated and wrote the articles assigned by the editor. Sources included Mic., Business Insider, and the Atlantic. Topics included education, economy, and lifestyle.
- Offered a full-time role upon graduation.
Education
National Central University
Bachelor of Business Administration (BBA), Business Administration and Management, General
- Creative designer and campaign organizers at TEDx NCU
- Member of NCUMUN
- Person in charge of volunteers at NCU Art Center