Taylor Letterman

[email protected]  •  (512) 801-5012  • linkedin.com/in/taylorletterman •  Austin, Texas 

Skills/Experience


Development: HTML/CSS3, JavaScript, PHP, Git, WordPress, APIs, SQL, XML/JSON

Marketing: Google Optimize, Optimizely, Amplitude, Salesforce, Pardot

Data & Analytics: Google Analytics, Google Tag Manager, BigQuery, Data Studio, Datorama

Work Experience


Simpler Trading - Austin, Texas

Growth Engineer May 2019 - Present 

  • Architected and introduced a measurement strategy, aligning marketing, sales, and ecommerce teams around data driven practices and a shared multitouch attribution strategy.
  • Owned the marketing technology stack (analytics, pixel integrations, ETL, dashboards) that powered day-to-day decision making.
  • Scaled new user acquisition funnels by reducing operational strain, improving A/B testing practices, and instituting on-page personalizations through retargeting campaigns.
  • Optimized customer retention by identifying early indicators leading to reduced engagement/usage, and streamlined the onboarding process around key sticking points in the subscription service. 
  • Established and rolled out custom dashboards and reports, integrating multiple data sources thus significantly improving directional insights and transparency across teams.
  • Implemented engagement and conversion events at each stage fo the customer journey, building the foundation to identify and score valuable leads. 

Lead Developer + Technical Marketer October 2015 - May 2019

  • Planned and developed a complete tech infrastructure overhaul saving the company over $400,000 in the first two years.
  • Designed/developed many multi-step sales funnels bring in millions in revenue every month.
  • Led team of five (in-house and contracted) developers, and adopted agile methodologies and a scrum framework to guide product development and technology roadmap.
  • Trimmed content and product fulfillment time by half through automation and improved workflows, bettering the customer experience and enabling more rapid product launches.
  • Managed technical re-architecture of customer dashboard and gated content that drove a 30% increase in customer engagement.
  • Improved UX parameters by 20% through better user feedback collection mechanism, innovate solutions, and more attention to the users’ needs.

Development & Marketing Consultant - Austin, Texas

Freelance/Consultant August 2012 - January 2019

  • Designed, developed, and maintained dozens of small businesses and non-profits websites.
  • Optimized lead and customer conversions by improving site performance, implementing A/B tests, and measuring customer engagement 
  • Implemented marketing automation tools and custom CRM integrations, reducing operational costs and improving customer segmentation for my clients

The Experience Firm - Austin, Texas

Digital Architect January 2014 - January 2019

  • Managed the agencies web and technical marketing strategy, finding creative ways to measure and share experiential marketing campaigns
  • Designed and developed WordPress sites to drive awareness and increase customer engagement

Loken Creative - Austin, Texas

WordPress Developer September 2013 - March 2015

  • Developed responsive, modern websites for various non-profit clients, giving them the tools and platform to increase donations and register more volunteers
  • Integrated custom and third party donation platforms, helping improve conversions and user experience.
  • Customized volunteer registration processes and emails, making it easier for clients to expand the reach and marketing efforts.

Education/Certificates


Advanced Google Analytics, Scrum Master, Pardot Specialist, A/B Testing by Google (Udacity)