Taylor Letterman

[email protected]  •  (512) 801-5012  •  Austin, Texas


Experience

Technical Marketer + Developer - Simpler Trading (Oct 2016 - Present)

Planned and developed a complete tech infrastructure overhaul which is saving the company $350k over the next 2 years. Help run the cryptocurrency leg of the company where we teach crypto trading and investing. 

  • Integrated marketing automation tools with sales funnels and inbound marketing campaigns
  • Designed/developed many multi-step sales funnels bring in over a million dollars in revenue every quarter
  • Simplified content and product production to improve user experience and save employee time.
  • Monitor and track analytics to improve conversion rates
  • Created processes to speed up implementation of marketing campaigns and better monitor key performance indicators

Consultant + Developer - Freelance/Contract (Aug 2012 – Present)

Designed, developed sites for dozens of small businesses and nonprofits. Increased client’s leads by integrating marketing automation software, optimizing sales funnels, and growing email lists. 

Web Development Consultant - Experience Firm (Mar 2014 - Jan 2017)

“Go-to-guy” for all things WordPress. Managed web development and technical marketing for the firm.

Web Developer - Loken Creative (Sep 2013 - Mar 2015)

Designed and developed websites for nonprofit clients. Worked with other contractors to build marketing campaigns focused on increasing awareness, donations, and/or volunteer sign ups.

Skills


Development

  • HTML/CSS
  • JavaScript
  • PHP
  • APIs
  • Node JS

Marketing

  • Marketing Automation
  • SEO
  • Conversion Rate Optimization
  • Email Marketing
  • Analytics Reporting

Tools/Software

  • InfusionSoft/Pardot/Hubspot
  • WordPress
  • Google Analytics
  • Various CRMs
  • Optimizly/Convert

Education

Texas A&M University (August 2010 - June 2011)

Civil Engineering 

Links

linkedin.com/in/taylorletterman

Powered by CakeResumePowered by CakeResume
Powered by CakeResumePowered by CakeResume