Ted Wang

Digital Marketing/SEO @E-Commerce and Cryptocurrency Industry ‧ Taiwan


 

Digital AdvertisingSEOMarketing Blogger


2+ Years experience of digital marketing in E-commerce and Cryptocurrency industry

1+ Year of managing and leading a 3+ persons advertising team 


Specialization:   

- Digital ads

- Media buying  

- SEO and website analysis

- Content planning


Certification of Digital Marketing:

- Google Ads Search/Video
- Facebook Certified Media Buying Professional
- Google Analytics


Sideline:Medium、Marketing Blog


 📧[email protected]

Phone Number:(+886) 0960-083577

Skills


Specialization

  • Facebook Ads
  • Google Ads(Search Cert. pass)
  • Landing Pages
  • Google Tag Manager
  • SEO
  • Email marketing
    (MailerLite and Benchmark)


Image and Editing

  • Adobe Photoshop 
  • Adobe Premiere Pro
  • Edius 7 Pro
  • Canva


Marketing Tools

  • Google Analytics (GAIQ pass)
  • Lihi short link and UTM
  • Google Search Console
  • Chatbots(Chatisfy、IO-Mass)
  • hotjar
  • SimiliarWeb 
  • Neil Patel/SEMrsuh


Language

  • Mandarin
  • English (TOEIC 715)



Other Marketing Skill

  • Content marketing
  • User data analysis
  • SEO Article Writing
  • Website Optimization


Other Experience

  • B2B and B2C
  • Selling points digging
  • Payment flow and logistics

Work History

Bityard Blockchain Foundation, Media Marketing Manager, March 2020 ~ March 2021

Global Advertising
Types of Advertising: Google, Facebook, Bing and many of display networks.

Select the high performance type through analyzing GA events, bounce rate, CPL, CVR.


Strategy and localization

Analyze and select potential niche market and high performance channel to localize the ads texts and banners.


【Product optimization and APP marketing】 

- Cross SaaS and APP

- Managing in visual project and UX improving.

- Marketing in multiple funnels including affiliates, ads, website media and SEO.


【Internal Analysis and External Market Research】

To interior:

Using GTM to integrate Google Analytics, FB Pixel and hotjar.
To collect users' data, abnormal data and plan on TA user flow and optimize it.

Lowered CPC about 30% and increased retention rate about 10%.

To external:
Using SimilarWeb to research on competitor.


【Department And Team Members】 

Marketing and Advertising department consist of advertising specialist, UI, images designer, video editor and me. 

Recently, I am the role of media department supervisor(Promotional).
An independent department to manage all website traffics,
building up a "Full-Stack" traffic database for Bityard.
Including affiliate program, advertising, PR and listing methods

To bring in traffics, deposits(incomes) and brand impressions.

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Ted's Note 行銷筆記 (tedsnote.com), Webmaster & Freelancer, 2020/09 ~ Now

- Build it with Wordpress - Astra Theme 

- Share latest marketing strategy, tutorial to marketing tools 

- To build up my own marketing, copywriting skills, and SEO 

- To record my own career experience 

- To provide paid service (Ads and SEO) 

- Monthly visitors about 1k


Cases(To know more): 
  • E-commerce (Digital ads):Skincare、Aromas、Valentine's Day gifts、Intimate care
  • Cryptocurrency (Digital marketing):Cryptocurrency Exchanges
  • Female media and magazine (Google Analytics tutorial and installation)

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Marvelleo International Trade Ltd, Marketing Team Leader, 2019/09 ~ 2020/03

I built up a new brand and its official website with our team, and my role is:


  1. Meeta official website's planning and maintance
    (Debug、GA、FB Pixel) 
  2. Meeta's FB fanpage, Line official account, and its blogs
    (Official website and pixnet's)
  3. Messenger Chatbot and member system
  4. SEO(Meta description, external link and more)


Advertising: 
  1. Over 1M TWD monthly on Facebook Ads/ Google Ads
  2. Had a breakthrough over 7M income of ads. (Avg. before is 1M)
  3. Specialize in conversion ads and funnel, landing page building.
  4. Optimization of the website and the landing page.

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Project - Bityard.com

Projects 00 00@2x

Bityard

A Singapore based cryptocurrency derivatives exchange.

Major in advertising, PM and SEO.

(Not targeting Taiwan, need VPN to visit it)

Learn More

Ted's Note - A My Own Marketing Blog

Projects 00 00@2x

Ted's Note

  • Started in Sep. of 2020. Build it with Wordpress - Astra Theme
  • Latest marketing strategy, tutorial to marketing tools
  • To build up my own marketing, copywriting skills, and SEO
  • To record my own career experience
  • To provide paid service (Ads and SEO)

Take a Look

SEO Article Performance (Search "廣告行銷名詞")

Projects 01 00@2x

The article in ZHTW「數位行銷入門|CPC、CPM、CTR是什麼?一次搞懂廣告、數位行銷名詞 」 

Wrote in October of 2020,

Ranked No.1 in mainstream search engine including Google, Yahoo and Bing in Taiwan.

Ads Cases


Facebook Ads - TW/Female/E-com

  • Avg. CPC 17 
  • Avg. CPM 302 
  • Avg. ROAS 3.81 
  • AOV - 3,000
  • TWD


Google Ads - International/Finace

  • Avg. CPC  10
  • Avg. CPL 60
  • TWD

Facebook Advertising Coaching Program (Invited)

Projects 01 00@2x

A couse about 50+ persons of E-com and FB Ads.

Projects 01 01@2x

FB Ads structure, how to rank your ads, optimization, texts and ads material tutorial. 

Interview by Be Slash (Youtube Channel)

About digital marketing industry.

Projects 01 00@2x

In April 2021, I was invited back to my alma mater, Tunghai University, to share my career story and marketing skills with my younger siblings from the Department of Administration. 



Projects 01 01@2x

About 140 people participated in the lecture.


Education

Web Animation and Marketing course, 2019/1 ~ 2019/6 

Tunghai University, Public Management and Policy (Graduation), 2014 ~ 2018

Contact Me 


 Phone Number:0960-083577

 Email:[email protected] ; [email protected]

Projects 01 00@2x