Work Experiences

Marketing Specialist • Mcaide Enterprise Co., Ltd., Taiwan • (Feb 2021 - Present) 

• Analyzing the stationery market - including market share, market trends, competitors, and interviewing focus groups to build marketing strategies.
  
• Cross-functional cooperation with design, R&D, and factory to develop new products for the Taiwan market.
• Building brand awareness by contacting 100+ influencers to increase reviewers on the Instagram page.
• Gained +261% online accounts engagement and reached 99.1K accounts in 3 months. 

Trade Marketing Executive • Mcaide Enterprise Co., Ltd., Taiwan • (May 2020 - Feb 2021)

• Handled business plans with supply chain partners to increase 40% of sales channels.
• Organizing and launching stationery products with marketing & design teams to create POP, GWP, POSM, and slogans to attract consumers' attention.

International Sales Representative •

Zeus Helmet, Taiwan • (Aug 2019 - Feb 2020)

• Key Account Management: Managed 40% of European countries' key accounts and the New Zealand market to develop new business opportunities in a long-term partnership.
• Business Development: Strategically found opportunities for new products and develop OEM and ODM businesses with key accounts.
• Project Management: Coordinated and managed with clients, development, and factory teams to achieve local market requirements.

Global Sales Intern • Marriott's International Office, Hong Kong • (Feb 2019 - Aug 2019)   

• Organized 100+ business partners events, such as Global Sales Mission and Rugby Sevens with the team.
• Analyzed quarterly business reports to conduct hotel preferences.
• Assisted to arrange meetings or incentive group opportunities to achieve group revenue goals.