Tessa Liang [email protected]  +886 916667713

Tessa is an experienced professional with great attention to detail. She worked as a designer with an intimate understanding of the branding process, working and coordinating with multiple teams through providing clear direction and coherency. A natural problem solver, Tessa uses her creativity and innovative thinking to help business owners build their brand image and strategy.
From one of her prior roles as a relationship specialist with high-profile customers in the luxury gaming industry, Tessa is used to working in fast-paced, high-pressured environments and managing different expectations. Her excellent communications skills and creativity enable her to find solutions for difficult issues to meet customer needs.



     Work Experience     

Brand Consultant

2020 Oct - 2021 Jun | FlashCharger, Sheffield, UK

-Visualized the business data, helping FlashCharger to approach potential business partners. Now we are successful partners with Holiday Inn Sheffield, SYPTE (South Yorkshire Passenger Transportation Executive), The Children's Hospital Charity, Virgin Money…...etc. 

-Assisted in managing the new generation of machine development ( in-built software development ) . I worked with both programmers and HD engineers, collaborating with Figma and Adobe Suite. Design the HMI from wireframe, flow to prototype.

Brand Consultant

2020 Mar - 2021 Jun | Spring Blossom, London, UK

-Assisted in communication with printing houses and control of packaging budget.

-Maintained brand coherence in Amazon market. 

Private Tutor

2019 Dec - 2020 Dec | FyFy Private Institute Personal Portfolio Building ( Design & Art ), London, UK

-Conducted five different applications for each profile student, helping them to find the direction of their portfolios. English-based customised course for international applicants, designed 15 days intensive teaching material for helping students achieve goals in a limited time period.

- Student achievement : Offers from Centre St. Martine, The Art School of Chelsea and other UAL prestigious universities.

Director of Branding and Marketing

2017 Jul - 2019 Aug | SNOWL post, logistics and media company, London, UK

-Brand strategy: Helped a new logistics startup reposition the brand for its growth phase in order to expand the customer base in summer 2017, resulting in an increase of 50% annual turnover by Q1 2018.

-Social media marketing: Led designers and editors to manage the company blog and Facebook page. Achieved organic growth of 28% in 2 months without paying advertising fees. Helped the company become a leading social media platform for Asians coming to the UK

-Website: Restructured and refreshed user interface and the function flow to improve the user experience. Managed front-end and back-end software engineers to deliver 100% positive test feedback from users

 -Artwork: Refined logo, font and design brand guidelines. Improved form utilization and carton information flow, uniform and other branding collateral.

Brand Strategist

2015 Jan - 2016 Jun | Cold Brew Tea Ltd, Ready-to-drink beverage company, London, UK

-Constructed the brand image and led product design. Provided design direction to maintain brand coherency. Developed packaging, marketing materials and other branding collateral. Tailored product lines to target Harvey Nichols Food Market and Selfridges Market Hall.

-Worked with PR team and business directors to develop a launch plan and marketing strategy.

VIP Relationship Specialist

2011 Jul - 2012 Jun | The Venetian, The Sands Group Macao

-Responsible for communications with high-profile customers

-Hosted high profile customers on behalf of the hotel, coordinated multiple departments to deliver high customer satisfaction.

UX/UI Designer

2010 Oct - 2011 Jun | Atomax app development, Taipei, Taiwan

-Worked with the creative team responsible for developing the product, led the product visual style, including UX/UI. Key achievements: Youtube radio was the top download in App store when first launched, and ComiQ reader was voted the favorite comic reader on the Android Marketplace )

Graphic Designer

2008 Jun - 2008 Dec | 95 inhouse Design studio, Taipei, Taiwan

-Coordinated web front-end and back-end programmers for Shisedo Cosmetics and designed ASUS limited edition laptop. Designed and coordinated high quality printing for PEGA design annual brochure.



    Education    

Central St. Martins

Innovation Management

2019 - 2019

National Taipei University of Technology

Innovation Design

2008 - 2011

Ming-Chuang University

Commercial Design

2004 - 2008



     Skills     

Software

Microsoft 360
G Suit, Adobe Creative Suite
Asana, Notion, webflow, ReadyMag.

User Interface

Figma, Invision, Adobe XD.     

Languages

Mandarin Chinese
English



    Expertises    

- Help clients plan and execute ready-to-market Brand Strategy
UI UX process
Commercial Design : Direction and Practical
Visual Design : Direction and Practical
Social Media : Direction and Practical



    Projects    

HMI Flow and Visual Design FlashCharger, Sheffield, UK

Designed and executed the infographic presentation. 

In the meantime, I have conducted the HMI project(the visual and flow design of software communication between machine screen and user experience. )

Role : Consultant and Design Lead

Brand Guidelines and Direction FlashCharger, Sheffield, UK

Directed the brand guidelines and developed the brand style from 0 to 1. The guidelines included social media direction, visual style direction, typography restrictions, icon rules, imagery...etc.

Role : Designer and Consultant

Re-Brand and Direction SNOWL Logistics, London, UK

Re-designed the brand image of a logistics company. The project included website, social media, brand style build-up and other promotional materials.

Role : Brand Direction and Design Lead

Promotional Design SNOWL Logistics, London, UK

Specifically designed for Thai market sport event. Freebies give-away material design.

Role : Brand Direction and Design Lead

Branding Mirror Story Game Room, Sheffield, UK

A new business--Script Role Play, players can read different scripts and find the murderer in the story.

Role : Design Lead

Landing Image Design Spring Blossom, London, UK

Design the brand images for the official website landing page by using existing products.

Role : Designer

Label and Style Design Spring Blossom, London, UK

This project included Amazon listing and package design. 

Role : Designer

Label and Style Design Spring Blossom, London

This project included Amazon listing and package design. 

Role : Designer

Branding Cold Brew Tea Ltd., London, UK

Help the business owner build up a brand new product line from 0 to 1. This product launch in Harvey Nichols London Market Hall.

Role : Brand Designer and Manager

Branding Cold Brew Tea Ltd., London, UK

Another product line launched at Selfridges London Japanese Festival.

Role : Brand Designer and Manager

Branding and Visual Design good day fashion brand, London

Role : Brand Designer

Branding Chris Jaydon men's suit studio, London

Role : Brand Designer

Event Identity NTUT, Taiwan

Role : Designer

Advertisement Illustration Shiseido, Taiwan

Role : Designer

Corporate Identity System Atomax APP Development, Taiwan

Role : Designer

Advertisement Illustration Uni-Presisdent Taiwan

Role : Design Lead

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