Jimmy Lu (呂正彥)

Senior Product Manager
[Consumer Electronics Expatriate PM/Sales/BD]

  • Entrepreneurship business development & management
  • Leadership flexible & efficient international/cross-functional organizing
  • Target-oriented project lead & SOP consolidation, product lifecycle management
  • Begin with the end in mind Go-to-market execution

Taipei, Taiwan < > London, UK
   [email protected] 

Work experience

Senior Product Manager  [Consumer NB & Gaming ]  •  ASUSTeK Computer Indonesia

Jul 2022 - Dec 2023  |  Jakarta, Indonesia
Key responsibilities & Achievements - #business management #business development #team leading #cross-functional organizing #vendor management

  • Orchestrated cross-functional initiatives across Product Management, Sales, and Marketing departments, strategically developing and executing robust go-to-market strategies amidst a challenging post-pandemic market downturn. Collaborated closely with teams to achieve exceptional outcomes, including exceeding the industry average by 5%, elevating market share to 45%, and surpassing forecast by 12% with an annual revenue of $350 mio+.
  • Implemented rigorous project management methodologies to navigate complexities and ensure the seamless execution of go-to-market plans across diverse teams, resulting in a 20% increase in project efficiency and a reduction in time-to-launch.
  • Conducted thorough market analysis leveraging data-driven insights to identify opportunities and threats, informing strategic decisions and resource allocation. Implemented innovative market segmentation strategies that led to a 5% increase in customer acquisition.
  • Demonstrated exemplary stakeholder management skills, fostering strong relationships and alignment toward common objectives. Led negotiations resulting in a 200% increase in partnership revenue.
  • Provided visionary team leadership and mentorship, empowering team members to excel in their roles and contribute to overall success. Implemented leadership development programs resulting in a 50% increase in employee satisfaction and retention. 

Product Manager  •  ASUSTeK Computer Indonesia

Jul 2019 - Jun 2022  |  Jakarta, Indonesia
Key responsibilities & Achievements - #PLM #GTM #design thinking #channel expansion #data analysis

  • Strategically managed the entire product lifecycle of consumer notebooks, from ideation to end-of-life, ensuring timely launches, feature enhancements, and product retirements. Conducted comprehensive competitive analysis to identify market trends, competitor strategies, and consumer preferences, informing product roadmap decisions. Implemented dynamic pricing strategies to maximize profitability and maintain competitive positioning in the market. Resulted in a 10% increase in market share, a 2% improvement in profit margins, and a 50% improvement in time-to-market efficiency throughout the product lifecycle. 

Academic experience

Bachelor of Transportation and Logistics  •  National Yang-Ming Chiao-Tung University

Sep 2014 - Jun 2019  |  Hsinchu, Taiwan

  • Senior project - Taiwan senior high's & undergraduate's Reasoned Action toward Road Safety Lecture analysis.
    Conclusion: Subjective norms & Study requirements are significant impacts to Taiwan subjects while Attitudinal & Perceived risks are not.
    Tools: Rasch model, Winsteps Rasch

  • Club activity
    NCTU Fitness club Co-Founder [2019]
    Campus Stray dog care club member  [2014-2015]




  • TOEIC 965  [2023.04.16 - 2025.04.16]
  • TOEIC S/W 180/160  [2023.04.16 - 2025.04.16]


  • AIDA 2 Free diving  [2023.12.30]
  • PADI OW scuba diving  [2023.10.15]

Soft skill

  • Business development & management
  • Sales skill & Customer relationship management
  • Product lifecycle & Supply chain management
  • Cross- functional project management

Microsoft office

  • Excel Pivot
  • PowerPoint presentation

Event & Volunteer

ASUS launch event / technical summit  •  Indonesia countrywide

Nov 2019  |  Indonesia

  • APAC technical seminar
  • Consumer laptop & Gaming laptop & Gaming console Launch events
  • Branch partner gatherings

Global Initiatives Symposium Taiwan  •  Taiwan NTU

Jul 2014  |  Taipei, Taiwan
Life science & E-health

  • International students forum sharing opinions and ideas brainstorming topics regarding life science & E-health.
  • Members shared no related backgrounds, neither languages nor cultures. I rose as a host to assign each sharing ideas 1 by 1 and challenging each other to come to an agreed conclusion.